Manager, E-Commerce & Digital Marketing

Global Industrial•Aurora, ON

About The Position

For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America. We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America. At Global Industrial, we’re One Team committed to delivering value and empowering our associates to grow. Our culture is built on: Meritocracy & Pay for Performance – Your impact drives your rewards High Say-Do Ratio – We follow through on our commitments Career Growth & Internal Mobility – We invest in your future Collaboration & Accountability – One team delivering real results Make an impact. Be recognized. Grow your career with us. Global Industrial — Delivering Value Starts Here

Requirements

4–8 years of experience in eCommerce, digital marketing and marketplace (B2B preferred).
Proven track record of improving conversion rates and on-site merchandising performance
Strong understanding of site taxonomy, search, filtering (facets), and product discovery best practices
Fluency with Google Analytics, Bloomreach, PowerBI, heatmaps, Content Square or equivalent, eCommerce tools, experience running A/B or multivariate tests
Performance marketing/PPC experience is an asset.
Experience in cloud marketing, hands-on experience with Salesforce Account Engagement, or comparable CRM tools is a plus
Experience working with cross-functional teams including IT, UX/UI, merchandising, customer service and marketing
Strong analytical and problem-solving skills with a data-driven mindset
Excellent communication and stakeholder management skills
Proactive, adaptable and able to take initiative in a fast-paced environment with competing priorities
Customer-focused mindset with a strong emphasis on delivering optimized website and marketplace experience.

Responsibilities

Identify and lead Canadian eCommerce growth initiatives to drive revenue expansion and enhance customer experience.
Optimize and enhance the end-to-end web order experience, from discovery to post purchase. Develop and implement enhancements to eCommerce features and functionality.
Optimize site taxonomy, category structure, and navigation to enhance product discoverability and customer journey flow
Partner with Product Management and Transportation to ensure the right assortment, prioritization, availability, and delivery expectations are accurately reflected online.
Lead site search, filtering, and navigation optimization, including category pages, product ranking, search results, and promotional placements
Define KPIs and build dashboards to track performance (e.g., conversion rate, search performance, category performance), and regularly report on insights and optimization opportunities
Monitor web performance and leverage tools such as Contentsquare (or equivalent) to identify opportunities and friction points, lead A/B testing, and continuously improve usability, performance, web conversion, and drive overall web revenue
Optimize landing pages, product pages, navigation, and checkout experience to maximize engagement and conversion
Collaborate with SEO and content teams to ensure product and category pages are optimized for organic visibility
Partner with Customer Experience and Operations teams to address fulfillment, delivery, and service-related pain points
Build and scale Amazon Marketplace operation as a growth channel, optimizing catalog structure, discoverability, feed optimization, and conversion across the targeted product portfolio
Own full-funnel Amazon performance strategy and operation, including search ranking, PDP optimization, content and Brand Store experience, and Amazon Ads and bidding strategy.
Manage and support integrated, omni-channel marketing campaigns across digital, email, marketplace, PPC, social media and sales channels to drive revenue growth.