Manager, Digital - Atlanta City FC

AMB Group, LLC • Atlanta, GA

4d

About The Position

The Manager, Digital leads the day-to-day strategy, management, and optimization of Atlanta City FC’s owned digital platforms, including the club website, email marketing, landing pages, and emerging digital products. The role helps drive fan acquisition, engagement, and conversion while using data and audience insights to continually improve the digital fan experience.

This position manages multiple platforms and projects while ensuring digital experiences are accurate, efficient, measurable, and aligned with business goals. It requires collaboration with the Blank Family of Businesses’ digital departments, shared-service teams, web developers, agencies, and vendors. The Manager reports to the Director, Digital & Social Media, and works with leaders in marketing, programming, sales, and sponsorships, as well as agencies and media partners.

Requirements

• Bachelor’s degree required.
• 5+ years of relevant experience in digital media, audience development, or a related field.
• Demonstrated experience managing owned digital platforms, including websites/CMS, email marketing, and digital campaign destinations.
• Working knowledge of CRM systems, audience segmentation, first-party data collection, and fan/customer journey development.
• Experience developing or supporting landing pages, forms, lead-generation initiatives, and other digital acquisition tools.
• Strong written and verbal communication skills, including the ability to translate digital performance and audience insights into clear recommendations.
• Attention to detail and ability to manage multiple projects on varying timelines.
• Self-starter with strong organizational and collaboration skills.
• Able and willing to work non-traditional hours, including weekends, evenings, and holidays as needed.

Nice To Haves

• Experience managing digital vendors, agencies, or technology partners.

Responsibilities

• Manage and optimize the club website and content management system (CMS).
• Coordinate digital product updates, landing pages, and campaign destinations.
• Support development and optimization of club app and mobile experiences.
• Ensure digital properties are accurate, current, and aligned with brand and business priorities.
• Establish performance goals and use audience insights to guide digital strategy and optimization.
• Stay current with technologies and trends in digital platforms, web technologies, audience tools, and emerging applications.
• Partner with AMBSE shared services and external vendors on platform development, integrations, and larger digital initiatives.
• Support and develop a Digital Coordinator.
• Manage email marketing strategy and day-to-day execution in collaboration with CRM resources.
• Develop audience segmentation and journeys that support acquisition, engagement, and retention.
• Build and maintain forms, landing pages, and other fan data-capture experiences.
• Partner with Ticketing and Marketing on lead-generation and conversion campaigns.
• Identify opportunities to grow the club’s fan database.
• Establish and track digital KPIs across web, email, and campaign activity.
• Monitor website traffic, conversion behavior, and audience trends.
• Manage campaign tagging/UTM standards and digital attribution workflows.
• Develop reporting that turns digital performance into actionable recommendations.
• Partner with Business Intelligence and data teams to improve audience insights and measurement.
• Own relationships with external digital marketing agencies and partners.
• Develop and execute a plan to support ticket sales, lead generation, and conversion through digital channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager