Manager, Digital Marketing

Nidec Motor Corporation • St. Louis, MO

1d

About The Position

The Digital Marketing Manager creates and executes the digital marketing strategies for Nidec Automation. This role will lead our digital strategies around demand generation and digital enablement for sales and customers and emphasizes measurable performance, continuous optimization, and alignment with Nidec’s global brand standards.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in B2B digital marketing, preferably within industrial, manufacturing, or automation environments
• Experience with management of an ecommerce solution, implementation experience is a plus
• Experience with management of a customer facing CPQ solution, implementation experience is a plus
• Experience with DAM (Sitecore preferred)
• Experience with CRM (Salesforce preferred) and marketing automation platforms
• Ability to communicate technical concepts clearly to varied audiences
• Strong analytical skills with experience translating data into actionable insights
• Experience managing budgets, agencies, and cross-functional stakeholders
• Excellent project management, communication, and collaboration skills

Nice To Haves

• implementation experience is a plus

Responsibilities

• Develop and execute B2B digital marketing strategies that support company growth, pipeline development, and revenue objectives
• Own and evolve our digital ecosystem, including websites, e‑commerce capabilities, and product selection and configuration tools
• Partner closely with sales and product management to align digital initiatives with commercial priorities, sales enablement, and go‑to‑market strategies
• Optimize website content, landing pages, and conversion paths to drive engagement and high-quality leads from technical audiences
• Plan, execute, and optimize digital demand-generation programs across search, social, and retargeting channels with a strong focus on ROI and lead quality
• Leverage analytics and performance data to measure results, report insights, and continuously improve digital effectiveness
• Manage digital marketing budgets and forecasting to ensure efficient use of resources and measurable impact
• Coordinate with external agencies and internal shared service teams to deliver digital initiatives on time and on brand
• Manager and optimize customer-facing configure-price-quote (CPQ) tools to reduce time-to-configuration and improve conversion rates
• Analyze CPQ usage and performance data, translating insights into recommendations that inform product roadmap and innovation decisions
• Stay current on industrial B2B digital marketing trends, platforms, and best practices to drive continuous improvement
• Regularly communicate performance, insights, and outcomes of digital marketing initiatives to key stakeholders

What This Job Offers

• Job Type: Full-time
• Career Level: Manager