Manager, Digital Marketing

The Wonderful Company•Los Angeles, CA

5d•$120,000 - $130,000•Hybrid

About The Position

The Wonderful Company is seeking a Manager, Digital Marketing to join their eCommerce Digital Marketing team. This is a hands-on role responsible for designing, executing, and evaluating digital marketing campaigns on media networks owned by Amazon, Instacart, and CPG retail partners across various Wonderful Brands. The role requires strong analytical skills, technical ability for back-end campaign optimization, and the capacity to manage multiple platforms and brands. This position is based in the West Los Angeles, CA office and operates on a hybrid schedule (in-office Monday-Wednesday, remote Thursday-Friday).

Requirements

At least 5 years of experience with hands-on digital marketing for Amazon, DTC, Instacart, Walmart, and other retail media networks.
Bachelors degree in data science or marketing. MBA or MS preferred.
CPG, specifically food and beverage experience is desirable.
Deep understanding and direct hands-on experience with backend campaign optimization including audience targeting, bidding strategies, and reporting capabilities with proven success in driving scalable campaigns whilst achieving financial KPIs.
Comprehensive knowledge of the Amazon ecosystem, Amazon Ads and Amazon DSP platform and other Retail Media Networks in the US Grocery Sector such as Walmart Connect, Roundell, MAP, Carrot Ads, and Criteo.
Proficiency in analytics and reporting tools including Amazon Marketing Cloud (AMC) and Google Analytics.
Proficient in cloud-based SQL programming and data mining.
Strong analytical skills and an ability to use data to formulate data-driven decisions.

Responsibilities

Drive demand by designing and executing full-funnel digital marketing programs using sponsored product, display, brand advertising, and other platform-specific tools across multiple online marketplaces including Amazon, Walmart, Instacart, and Target.
Evaluate and validate data sources, analytical tools, and methodologies used to measure marketplace and campaign performance, interpret results, and implement data-driven improvements for campaign effectiveness, including bid adjustments, A/B testing, and audience refinements.
Review the work and coach junior team members to build team expertise.
Lead, develop, and maintain dashboards and automated reporting tracking key performance indicators, including return on ad spend, cost per click, click-through rate, conversion rate, revenue, and revenue attribution metrics.
Configure and optimize DSP campaigns, including audience segmentation, bid strategy, and inventory targeting, to drive performance and reach.
Partner with brand and agency creative teams for data-driven custom display ad assets.
Collaborate with the sales team to develop strategic approaches for engaging smaller/emerging retail media networks (RMNs), identifying growth opportunities and tailoring partnership strategies to maximize incremental reach and performance.

Benefits

Access to top-notch medical coverage
Comprehensive vision and dental plans
401k with match eligibility
24/7 online physician consultations
Virtual mental health resources
Life coaching
Engaging employee community groups
Cash rewards for healthy habits and fitness reimbursements
Library of on-demand fitness videos
Clear paths for career progression and internal mobility
Dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
Company-wide mentorship program
Continuous Improvement Training
Wonderful Giving program allowing allocation of company-provided funds to charities
Wonderful Neighbor program for group service projects