Manager, Digital Marketing and HubSpot

TELCOR • Lincoln, NE

1d

About The Position

The Manager, Digital Marketing and HubSpot is the hands-on owner of TELCOR’s HubSpot platform and leads the day-to-day execution of email, nurture, and digital campaigns. The role collaborates with Marketing leadership, Product Marketing, Content, Sales, Sales Operations, and IT to build, launch, and measure campaigns for the POC, RCM/RCS, and AI Systems business units. It reports to the Director of Digital and AI Marketing and has no supervisory authority.

The role requires expert HubSpot administration, reliable automation, clean data, and trusted reporting. The manager also supports TELCOR’s website and related digital properties, CRM integration and lead flow, analytics, and approved AI tools in marketing workflows. All TELCOR marketing team members must handle customer and company data carefully and follow TELCOR security and compliance standards. The position is based in Lincoln, Nebraska, with remote work considered for the right candidate.

Requirements

• At least 5 years of experience in digital marketing, marketing operations, or marketing automation, including at least 3 years as a hands-on HubSpot administrator.
• Bachelor’s degree in Marketing, Communications, Information Systems, or a related field, or equivalent practical experience.
• Current HubSpot Marketing Software certification.
• Deep working knowledge of HubSpot Marketing Hub Professional or Enterprise, including workflows, custom properties, lead scoring, lifecycle stages and lead status, segmentation, forms, email, dashboards, and custom reporting.
• Experience with HubSpot Operations Hub, including data sync and data quality automation, and Content Hub.
• Experience building and supporting HubSpot integrations with a CRM such as Microsoft Dynamics or Salesforce, including field mapping, lead routing, and sync troubleshooting.
• Working knowledge of email deliverability and authentication (SPF, DKIM, and DMARC), list hygiene, and sender reputation.
• Strong analytics skills, including Google Analytics 4, UTM governance, attribution, conversion tracking, and Google Tag Manager, with the ability to turn data into recommendations.
• Ability to build landing pages and emails in the HubSpot CMS, with HTML/CSS skills sufficient to work with developers and agencies; HubL is a plus.
• Practical experience with account-based marketing in HubSpot, including target account lists, account engagement scoring, and sales alerts.
• Familiarity with paid digital channels such as LinkedIn and Google, including syncing audiences and conversions with HubSpot.
• Knowledge of SEO fundamentals, including technical SEO, and how AI search and answer engines affect content discovery.
• Ability to handle customer and company data carefully and follow TELCOR security and compliance standards.
• Ability to travel occasionally (up to 10%) via commercial airline for company, event, or vendor meetings; occasional overnight business travel is required.
• Ability to rent and drive a car.

Nice To Haves

• HubSpot Marketing Hub Implementation, HubSpot Revenue Operations, or Google Analytics certification.
• Working knowledge of Python.

Responsibilities

• Administer TELCOR’s HubSpot portal, including properties, lists and segments, forms, workflows, lead scoring, lifecycle stages, user permissions, and data hygiene; keep the portal documented, organized, and ready to scale.
• Build, quality-check, and deploy emails, nurture programs, landing pages, and forms in HubSpot.
• Run A/B tests, manage send schedules, protect email deliverability, and load and track leads from third-party sources such as content syndication and outsourced BDR programs.
• Maintain the HubSpot and CRM integration, field mapping, lead routing, and lifecycle handoffs to Sales; partner with Sales Operations and IT to troubleshoot sync issues and maintain an accurate lead journey.
• Build and maintain HubSpot dashboards and reports for campaign performance, funnel conversion, and attribution; maintain consistent UTM and tracking standards and turn results into recommendations.
• Support telcor.com and related digital properties under the Director of Digital and AI Marketing, including page builds, on-page SEO, form and tracking setup, and accessibility and consent requirements.
• Apply approved AI tools and HubSpot AI features in marketing workflows, follow TELCOR’s responsible AI governance, and flag tools or integrations worth evaluating.
• Perform additional duties as required or assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager