Manager, Demand Generation (B2C/SaaS)

Equisoft•Montreal, QC

2d•Hybrid

About The Position

Equisoft is a global provider of digital solutions for insurance and investment, recognized by over 250 of the world's leading financial institutions. We offer a comprehensive ecosystem of scalable solutions that help our customers meet all the challenges brought about by this era of digital transformation, thanks to our business needs-driven approach, industry knowledge, cutting-edge technologies and experts. With its business-driven approach, in-depth industry knowledge, cutting-edge technologies and multicultural team of experts based in North America, the Caribbean, Latin America, Europe, Africa, Asia and Australia, Equisoft helps its customers meet the challenges of this era of digital transformation. With 950+ employees, we are a stable organization that offers career advancement opportunities and fosters a stimulant environment.

Requirements

Bachelor's Degree in Marketing or Communication
5+ years of demand generation experience preferably within SAAS.
Experience managing and developing direct reports.
Experience establishing and executing demand generation plans.
Knowledge of funnel strategy from “top of funnel” demand creation to “bottom of funnel” demand capture.
Hands-on execution ability with effective project and time management.
Technical expertise with deep knowledge of CRM (HubSpot), automation tools and Zappier.
Excellent knowledge of French & English (spoken and written).
Strong sense of organization and prioritizing.
Analytical and problem-solving skills.
Ability to communicate, write and synthesize information.
Ability to multi-task in a rapid-paced environment.
Team spirit, tact, diplomacy, autonomy, rigor, and discipline.

Responsibilities

Build and execute a go-to-market plan for long term growth and success of Equisoft’s advisor products.
Create and maintain a calendar of programs, campaigns, and initiatives that generates qualified leads and pipeline for sales.
Collaborate cross functionally with the wider B2C team including product, sales, customer success, and partnerships.
Lead our partnership and events channel with key partners.
Grow the advisor database by leading the growth of a variety of acquisition channels including search, affiliate, advisor tools, email, nurture, webinars, content syndication, 3rd party (MGA) partnerships, webinars, and more.
Ensure that marketing campaigns are providing ROI (return to investment) and that CAC (customer acquisition cost) costs to not exceed reasonable CAC payback periods.
Build and execute campaigns within hubspot.
Optimize all channels to secure high ROI across paid, email and social.
Work closely with our sales team to keep them informed about ongoing campaigns and design follow-up and nurture flows.
Define clear expectations and objectives with the team members; provide appropriate learning tools and activities to attain objectives.
Consult frequently with team members and have regular touchpoints with each member of the team to discuss progress on goals, engagement, professional development and more.
Establish an open discussion for decision-making, foster new ideas coming from team members, encourage and support independent thinking.
Recognize and acknowledge the skills of key team members and utilize their strengths to the benefit of the team.
Evaluate results and provide feedback in a timely fashion.