Demand Generation Manager

Marqeta

9h•Hybrid

About The Position

Marqeta is seeking a Demand Generation Manager who will drive the performance of our marketing programs for key sales segments. This role sits at the intersection of marketing and sales, ensuring campaigns, content, and creative assets are not only distributed flawlessly but drive measurable outcomes, owning the end-to-end demand strategy for assigned segments, from planning through execution to pipeline impact. You will be responsible for improving our core KPIs: target account engagement, intent progression, and pipeline generation. By continuously analyzing results and integrating feedback from sellers, you will guide marketing teams to improve programs, optimize campaigns, and maximize revenue impact. The ideal candidate is analytical, collaborative, and obsessive about performance. They thrive on testing, learning, and making data-driven decisions that influence pipeline results. Marqeta is a Flex First company, allowing this role to be performed remotely within the United States or from their Oakland, CA or New York City offices. Marqeta is on a mission to change the way money moves, being one of the earliest enablers of embedded finance with a card issuing platform that provides flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. They power well-known brands in the new economy.

Requirements

5-6 years in B2B demand generation, performance marketing, or growth marketing
Proven experience owning or influencing pipeline metrics, not just campaign execution
Strong analytical skills with the ability to connect campaign performance to funnel and revenue outcomes
Experience partnering closely with sales teams and incorporating field feedback into marketing decisions
Strong commercial mindset with an understanding of how marketing influences deal progression and revenue outcomes
Proficiency in Salesforce and Marketo (or similar platforms)
Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks

Nice To Haves

Experience in fintech, payments, embedded finance, or financial services preferred
Experience with GTM automation and AI marketing technologies preferred

Responsibilities

Drive performance against core demand KPIs: target account engagement, intent progression, and pipeline generation for assigned sales segments
Drive measurable impact from integrated campaigns, working with content and creative teams to optimize programs for pipeline influence
Serve as a key partner between sales and marketing functions, using campaign data and field insights to continuously improve programs
Partner with sales to understand account engagement, follow-up quality, and conversion trends, translating insights into actionable campaign recommendations
Optimize channels and campaigns across paid media (including Google, LinkedIn, Reddit, programmatic), SEO/AEO programs, and events based on performance data
Establish and execute a structured testing agenda, learning from results and sharing insights to guide future marketing decisions
Ensure accurate tracking, attribution, and reporting in partnership with marketing operations
Monitor and report on segment and campaign performance regularly, using data and sales feedback to improve engagement, conversion, and pipeline impact

Benefits

Multiple health insurance options
Flexible time off – take what you need
Retirement savings program with company contribution and after tax contributions
Equity in a publicly-traded company and an Employee Stock Purchase Program
Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
Free therapy sessions, financial and professional coaching, and legal advice
Monthly stipend to support our remote work model
Annual “development dollars” to support our people growth and development

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume