Demand Generation Manager

Alkami Technology•Bentonville, AR

3d•Remote

About The Position

Alkami is the digital sales and service platform provider for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action. Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). We’re building a culture where each Alkamist can perform to their highest potential, and we’re always on the lookout for the best and brightest minds. If you’re ready to experience the power of alchemy - transforming the ordinary into the extraordinary - come join one of the fastest growing SaaS companies in the U.S. As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title. Follow us on Glassdoor and LinkedIn! The Demand Generation Manager will report to the Manager, Growth and be an active member of the Marketing team helping execute programs for the demand generation team specific to Alkami’s digital banking solutions. The Demand Generation Manager will work closely with cross-functional teams, and they will execute, design, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue. In this role, they’ll be responsible for executing programs to generate and nurture leads via web, email, social, programmatic advertising, targeted ABM and events.

Requirements

5+ years of demand generation experience in SaaS and Martech
Bachelor’s degree in Business, Marketing, or a related field or equivalent work experience
Demonstrated experience working with sales, product and client success organizations
Experience in the development of creative campaigns and execution of email marketing, paid social advertising, ABM and paid digital
Experience working in marketing automation tools such as Hubspot, Marketo or Pardot.
Experience working in Salesloft or similar tools
Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

Nice To Haves

Strong content writing skills
Experience working with email and marketing automation tools as well as ABM platforms such as Terminus, DemandBase, or 6Sense
Excellent project management skills to ensure key deliverables are met on time
Comfortable with quantitative analysis
An eager learner who continues to improve his/her craft and is not afraid to test and learn
Experience working in SaaS, Fintech or bank in marketing or similar function

Responsibilities

Building and executing short- and long-term account-based marketing campaigns to drive leads and the sales pipeline across marketing channels including web, email, social, programmatic advertising
Monitoring and optimizing campaigns and programs
Understanding the customer personas and their buying preferences
Knowing Alkami’s suite of digital banking solutions inside and out
Assisting in content development to target consumers throughout the customer lifecycle
Working within a team of digital marketing professionals and collaborating with product marketers to develop and enhance strategies
Assuring buy-in and budget support from senior leadership and stakeholders
Measuring and analyzing campaign and marketing success
Delivering performance reports to leadership and departments you partner with