Demand Generation Manager

Engineered Advisory•West Palm Beach, FL

2d•Remote

About The Position

Lead the design, execution, and optimization of ETS's full-funnel marketing infrastructure—owning everything from paid media strategy and CRM automation to pipeline measurement and revenue attribution. This role bridges marketing and sales, ensuring lead quality, conversion efficiency, and clear ROI accountability across all demand generation channels.

Requirements

Deep expertise with CRM platforms (Zoho strongly preferred
Deep Hands-on experience building marketing automation workflows and lead nurture sequences
Experience implementing Meta Conversions API (CAPI) or similar server-side tracking
Hands on experience with Meta Ads Manager, Google Ads, YouTube Ads
History or proven strategic direction resulting in measurable upside
Hands-on experience with Meta Ads Manager and Google Ads at scale
Strong analytical skills—comfortable with funnel metrics, conversion rate analysis, and attribution
Experience managing ad agency relationships and vendor performance oversight
Bachelor's degree in Marketing, Business, Data Analytics, or related field
5–8 years in growth marketing, demand generation, or revenue operations roles. Proven track record of improving MQL-to-SQL conversion rates at scale.
Ability to write reports, business correspondence, and operational documentation.
Ability to effectively present information and respond to questions from managers, sales staff, clients, and the general public.
Ability to solve practical problems and analyze data to support sales performance and operational improvements.
Ability to interpret a variety of instructions furnished in written, oral, or schedule form.
Knowledge of CRM software (ZOHO preferred), Excel, Microsoft Word, Outlook, and sales reporting tools.

Nice To Haves

Experience in B2B professional services, tax, or accounting industry marketing
Zoho CRM certification or deep platform expertise
Experience marketing specialty tax services (cost segregation, R&D tax credits, etc.)
SQL or data querying skills for custom analysis
Google analytics 4 certification or advanced GA experience
Experience scaling marketing function from $25m to $50m+ company revenue
Thorough understanding of MQL-to-SQL conversion at sale

Responsibilities

Design and build full-funnel marketing architecture—mapping the complete customer journey from ad impression through MQL, SQL, opportunity, and closed won.
Conduct monthly funnel analysis to identify drop-off points and implement fixes
Run A/B tests on lead funnels and optimize for conversion and client experience
Own paid media architecture across Google Ads, YouTube, and Meta platforms, including managing agencies and directing campaign structure, audience targeting, creative strategy, and budget allocation.
Manage the marketing technology stack and ensure data integrity across: Zoho CRM, Zoho Marketing Automation, Google Analytics, and ad platform integrations.
Develop the marketing attribution model: UTM tracking, multi-touch attribution, and revenue attribution by channel
Build real-time dashboards reporting on funnel metrics, channel performance, cost per acquisition, and campaign ROI
Build and refine Zoho CRM workflows in partnership with sales—lead scoring, auto-assignment, SLA enforcement.
Define and enforce MQL/SQL criteria; own the marketing-to-sales hand-off process
Coordinate with sales leadership to gather feedback on lead quality, understand conversion patterns, and adjust targeting
Review and optimize automated nurture sequences across email, text, and call touchpoints