Demand Generation Manager

Viva

7d • Remote

About The Position

At Viva, we partner with fast-growing US startups and connect them with world-class Executive Assistants from Latin America - expanding access to global opportunity while helping companies scale smarter.
We’re hiring a Demand Generation Manager to own marketing-generated pipeline and drive demand for our sales team.
This is a hands-on, execution-focused role - you won’t just design campaigns, you’ll build and optimize the engine that generates pipeline.

Requirements

• 5–7 years in B2B growth marketing / demand generation
• Proven experience generating pipeline for US / North American markets
• Experience in mid-market / enterprise environments (50k+ ACV)
• Strong experience in pipeline generation and funnel-building (not just traffic or leads)
• Strong experience in conversion rate optimization (CRO)
• Comfortable executing across multiple channels (LinkedIn, email, paid, etc.)
• Experience working closely with Sales on lead quality and conversion
• Strong analytical skills — able to model funnel performance and pipeline outcomes
• Familiar with CRM tools (HubSpot preferred)
• Exec-Level Communicator - fast-paced, concise, and clear; communicates decisions with strong rationale and confidence
• High-Autonomy Operator - moves fast, operates with ambiguity, and drives outcomes without heavy guidance
• Pipeline Owner - thinks in revenue and pipeline, not just marketing metrics
• Hands-On Builder - executes end-to-end; comfortable operating as a one-person demand gen owner
• Experimentation-Driven - tests, learns, and iterates quickly based on data
• Commercially Aware - understands buyer intent and what drives conversion
• Scrappy and Resourceful - operates with a “figure-it-out” mindset in a lean environment

Responsibilities

• Build Pipeline for Sales
• Build marketing-generated pipeline for the sales team - focusing on qualified opportunities, not just lead volume
• Execute and iterate on the demand generation strategy through campaigns, experiments, and funnel initiatives
• Plan, launch, and optimize multi-channel campaigns (LinkedIn, email, paid, etc.) to drive pipeline volume and quality
• Partner closely with Sales and GTM to ensure pipeline quality and conversion into revenue
• Optimize Conversion Across the Funnel (CRO)
• Own conversion rate optimization across the funnel (website, landing pages, demo flows)
• Analyze the buyer journey and identify drop-offs from traffic → lead → meeting → pipeline
• Build and improve commercial / high-intent pages that drive conversion (not just educational content)
• Continuously test, measure, and improve funnel performance
• Improve Systems and Performance
• Track, analyze, and report on demand generation performance to drive better outcomes
• Use funnel metrics to model performance and guide decisions (inputs → outputs)
• Improve and optimize systems, processes, and automation supporting lead capture, routing, attribution, and reporting

Benefits

• A company driven by a real social mission
• A culture built around growth, empowerment, and well-being
• 100% remote, forever
• Continuous development through feedback, performance reviews, and growth opportunities
• Work-life balance: fixed schedules, no overtime, weekends off
• Competitive pay: raises every 6 months + performance bonuses
• Global health insurance: medical, dental, vision, mental health, and routine care
• Paid holidays, vacation, sick days, and family care days
• Family-friendly benefits: parental leave and flexible parent policies

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed