Demand Generation Manager

Elantis Solutions • Edmonton, AB

10d • Onsite

About The Position

Elantis, a certified Great Place to Work®, Best Workplace™ for Today’s Youth, and Best Workplace™ for Inclusion, is seeking a passionate and driven Demand Generation Manager. The company prioritizes its people, fostering collaboration to create effective solutions. Cultural fit and alignment with Elantis's Core Values (Own the Experience, Focus on People, Do the Right Thing) are paramount. The ideal candidate is a collaborative, proactive, innovative, and adaptable lifelong learner who is comfortable with ambiguity and committed to creating exceptional experiences for customers and colleagues. This role is based onsite in the Edmonton office.

Requirements

• 5+ years of experience in B2B marketing with strong specialization in demand generation or growth marketing.
• Proven experience driving measurable results across the funnel - from lead to opportunity to secured revenue.
• Hands-on expertise with marketing automation and lead lifecycle management.
• Experience using Dynamics 365 as a CRM.
• Strong analytical mindset with the ability to translate data into action.
• Experience working closely with Sales teams in a revenue-aligned model.
• Excellent written and verbal communication skills, with the ability to craft compelling offers and campaign messaging.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Post-secondary education in marketing, business, or a related field.

Nice To Haves

• Experience in technology, consulting, or professional services is a strong asset.

Responsibilities

• Own and execute Elantis’ demand generation strategy to drive qualified leads, sales-ready opportunities, and pipeline growth.
• Design, launch, and optimize multi-channel campaigns across email, paid media, content, webinars, events, and website experiences.
• Develop and manage campaign frameworks including personas, buyer journeys, offers, nurture streams, and conversion paths.
• Partner with Sales to align on ICP, lead qualification criteria, handoffs, and feedback loops to improve conversion rate and velocity.
• Build and manage marketing automation programs, including lead scoring, segmentation, nurturing, and lifecycle reporting.
• Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates.
• Collaborate with content, sales, and subject matter experts to create assets that support awareness, consideration, and decision stages.
• Plan and execute demand-focused events (webinars, trade shows, virtual sessions), including promotion and post-event follow-up.
• Manage and analyze campaign and funnel performance; deliver actionable insights and recommendations to leadership.
• Own and report on core demand metrics including MQLs, SQLs, pipeline contribution, cost per lead, and ROI.
• Maintain clean, reliable data across CRM and marketing automation platforms.
• Build dashboards and reporting to track performance by channel, campaign, and funnel stage.
• Test, iterate, and refine campaigns using A/B testing and performance insights.
• Stay current on demand generation best practices, tools, and B2B growth strategies.
• Act as a strategic partner to Sales, contributing to revenue planning, forecasting, and quarterly goals.
• Support Elantis culture by collaborating effectively, proactively solving problems, and continuously improving how marketing supports growth.
• Contribute to marketing planning, budget input, and prioritization based on performance data.

Benefits

• Competitive salary
• Comprehensive extended health benefits, fully paid by Elantis
• Mentorship, training, and ongoing opportunities for development to fuel your career growth and build your expertise
• Relaxed environment with a casual dress code, community involvement opportunities, and lots of fun social events
• Lunches and treats to celebrate successes
• Free access to an on-site fitness facility

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1-10 employees