Manager-Demand Generation

We are looking for a Manager-Demand Generation to work with upper management of the Marketing team to drive lead generation programs, processes, and systems. The ideal candidate will execute the enterprise demand generation strategy, build, implement and measure new systems, processes, and campaigns. They will own the complete lead generation and management process from lead capture to follow-up and tracking them through the entire sales cycle. Additionally, they will track full-funnel lead metrics and provide recommendations, measure, analyze, and report campaign performance, and drive data capture and management. Strong technical aptitude, fantastic management skills, and a proactive, decisive, independent thinker are required.

• Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle
• Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the Front end team about the prospect after conducting secondary research and collating relevant information
• Engage in dialogue to understand client requirements and expectations
• Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns
• Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership
• Drive data capture and management. Provide regular database health checks, cleansing, and augmentation
• Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization
• Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer’s largest customers
• Knowledge of Sales funnel and pipeline structure
• Highly experienced in implementing enterprise lead generation programs and processes
• Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams
• Proactive, decisive, independent thinker and should be good into industry research
• Solution-oriented approach with proven ability producing technically accurate, high-quality results
• Demonstrated ability to come up to speed quickly on a new campaign and balance multiple campaigns
• Experience creating task-based and process flow documentation
• Healthcare Domain and Big data Technologies understanding will be plus
• Excellent interpersonal communication skills
• Strong analytical skills with marketing science

• Highly experienced in implementing enterprise lead generation programs and processes
• Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams
• Proactive, decisive, independent thinker and should be good into industry research
• Solution-oriented approach with proven ability producing technically accurate, high-quality results
• Demonstrated ability to come up to speed quickly on a new campaign and balance multiple campaigns
• Experience creating task-based and process flow documentation
• Healthcare Domain and Big data Technologies understanding will be plus
• Excellent interpersonal communication skills
• Strong analytical skills with marketing science