MANAGER CUSTOMER MARKETING PROGRAMS & DELIVERY

Sally Beauty • Plano, TX

3d • Hybrid

About The Position

The Manager, Customer Marketing Programs & Delivery supports execution of Customer Marketing initiatives across CRM, Loyalty, Personalization, Customer Data, and Marketing Technology workstreams. The role leads program coordination and delivery visibility across concurrent initiatives, helping keep customer, data, and activation considerations connected through planning and delivery.

Reporting under the direction of the Director, Customer Marketing Solutions & Strategy, and partnering closely with the Marketing Solutions Analyst and other Customer Marketing subject matter experts, the position brings together business requirements, technical updates, customer impacts, dependencies, decisions, and readiness needs into a clear, actionable view. It owns Customer Marketing program coordination, portfolio visibility, follow-through, and readiness across initiatives led by IT, Digital, Data, Analytics, Loyalty, CRM, Personalization, and other cross-functional partners. It does not own overall project management, technical delivery, solution design, or primary requirements discovery and validation. This is an individual contributor role with no direct reports.

The position is hybrid and based at the corporate Support Center in Plano, Texas, with onsite days Monday through Wednesday. The work is primarily sedentary in an office environment, with occasional walking, standing, bending, and carrying or moving light office and computer equipment.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Technology, Communications, or a related discipline, or equivalent relevant experience.
• 4–7 years of experience in Customer Marketing, CRM, Marketing Operations, Program Management, Business Analysis, Marketing Technology, or a related function.
• Demonstrated ability to manage and synthesize information across concurrent initiatives, stakeholders, timelines, dependencies, and decisions.
• Working knowledge of CRM, loyalty, personalization, customer data, segmentation, lifecycle marketing, measurement, and MarTech-enabled activation concepts.
• Ability to understand business requirements and technical discussions and translate information into Customer Marketing implications.
• Experience maintaining program-level plans, status reporting, action tracking, risk and issue logs, decision logs, and readiness activities.
• Strong analytical thinking, organization, facilitation, written communication, and problem-solving skills.
• Ability to drive clarity, accountability, and follow-through across teams without direct authority or ownership of the overall project.
• Ability to communicate effectively with technical and nontechnical audiences and adjust the level of detail to stakeholder needs.

Nice To Haves

• Experience supporting enterprise CRM, loyalty, personalization, customer data, digital, analytics, or marketing technology initiatives.
• Familiarity with Salesforce Marketing Cloud or comparable marketing automation and journey orchestration platforms.
• Familiarity with customer data flows, integrations, APIs, data mapping, identity resolution, and testing concepts.
• Experience within a retail, omnichannel, multi-brand, or complex matrixed organization.
• Experience coordinating business readiness and adoption activities for new marketing capabilities or process changes.

Responsibilities

• Maintain an integrated view of Customer Marketing initiatives across CRM, Loyalty, Personalization, Customer Data, and Marketing Technology workstreams, including milestones, dependencies, risks, decisions, and impacts.
• Consolidate information across projects and business partners to help Customer Marketing leadership understand priorities, readiness, customer impacts, trade-offs, and required actions.
• Understand business requirements, technical discussions, and solution direction well enough to identify Customer Marketing implications, risks, gaps, and dependencies.
• Translate information from IT, Data, Analytics, Digital, and vendor teams into relevant customer, operational, loyalty, CRM, personalization, and customer data impacts.
• Partner with Customer Marketing subject matter experts, including the Marketing Solutions Analyst, to keep customer, customer data, and activation considerations visible throughout initiative delivery.
• Serve as Customer Marketing's primary coordination point across initiatives, following through on deliverables, dependencies, decisions, testing activities, and readiness efforts.
• Coordinate Customer Marketing participation in testing, launch readiness, operational transitions, adoption activities, and post-launch follow-up.
• Establish and maintain program management practices, documentation, reporting, and communication processes that improve visibility, accountability, and execution across the Customer Marketing portfolio.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid vacation and sick days
• Paid holidays
• Tuition reimbursement
• 401(k) with company match
• Corporate campus amenities, including an in-house salon with complimentary services, food options, and onsite Sally Beauty and CosmoProf Professional stores with an associate merchandise discount

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level