Manager, Content Marketing

Sleep Country • Toronto, ON

5d

About The Position

Reporting to the President, Bed Bath & Beyond, the Manager, Content Marketing will support Bed Bath & Beyond Canada’s marketing efforts by crafting compelling marketing strategies that support the elevated brand identity of Bed Bath & Beyond Canada, while also highlighting our value proposition and supporting our customer journeys. You’ll work in a multi-faceted role by managing and coordinating the content creation process with the goal of delivering consistently high-quality content that performs across our various marketing channels, including Meta, TikTok, YouTube, Google Display, and Out-of-Home.

Requirements

• Bachelor’s Degree in Marketing, a relevant field or experience demonstrated by progressive responsibilities
• Minimum 3-5 years of experience in content marketing and leading or managing a team; experience within a D2C brand or retail environment is a strong asset
• Proven experience writing compelling content with a portfolio that reflects clarity, engagement and persuasive storytelling across a range of formats
• Demonstrated ability to both conceptualize and execute creative ideas with a hands‑on, roll‑up‑your‑sleeves approach
• Hands-on proficiency with Shopify, CMS platforms (i.e., WordPress), Google Analytics, social media scheduling tools, as well as social and digital marketing platforms
• Working knowledge of graphic design principles with hands-on experience using tools such as Adobe Creative Suite, Canva, or similar
• High attention to detail, storytelling instincts, and strong editorial judgment
• Exceptional organizational, planning, project management, written and verbal communication skills
• Proven ability to cross-collaborate with multiple departments
• Ability to perform under pressure and manage competing priorities with tight deadlines
• Understanding of marketing and brand strategy and ROI/KPI evaluation
• A passionate marketer with an aptitude for strategy, storytelling and performance
• A culture add to the strong, positive work culture of Bed Bath & Beyond Canada

Responsibilities

• Establish content marketing strategies that help to support Bed, Bath & Beyond Canada’s brand identity
• Own content pillars, themes and consistent messaging frameworks and brand story across campaigns and channels
• Lead, coach, and manage direct reports (including Graphic Designer and Copywriter) to support career development, engagement and growth
• Create and oversee high-quality content across all channels that builds awareness and drives adoption
• Manage the editorial calendar and ensure consistent, timely content delivery
• Partner with broader marketing team on campaign planning and road-mapping
• Maintain a strong understanding of customer insights and current trends to inform content themes and messaging
• Work with the merchandising team and key suppliers to build category and/or product messaging
• Collaborate with the performance marketing team to monitor the performance of content and apply recommendations based on performance trends
• Develop and deliver post-mortem analysis reports for every major marketing campaign
• Provide clear direction, recommendations and feedback for creative designs
• Monitor monthly objectives to ensure that team members are on track to achieve or exceed their targets

Benefits

• Comprehensive health, dental, and vision benefits
• Annual Wellness Credit up to $250 for fitness, nutrition, and self-care essentials
• Tuition reimbursement for professional and personal development
• Generous parental leave top-up and family-friendly policies
• Exclusive employee discounts on premium sleep products and home essentials
• Paid volunteer day to give back to your community
• Recognition programs, milestone celebrations, and a workplace that feels like family
• Access to cutting-edge training platforms and mentorship programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees