Content Marketing Manager

UPSTACK

10h

About The Position

UPSTACK is seeking a Content Marketing Manager to own the content engine that powers demand generation campaigns, thought leadership, sales enablement, and brand presence. This is an execution-first role requiring editorial judgment and an AI-forward mindset, focusing on how content, automation, and AI tools can drive better outcomes. The role reports directly to the Director of Product & Growth Marketing and is part of UPSTACK's transformation into an AI-augmented advisory platform.

Requirements

• 3–5+ years in B2B content marketing, ideally in technology, SaaS, or professional services.
• Strong writing skills with the ability to adapt to different formats (e.g., LinkedIn posts, whitepapers).
• Proficiency in using AI tools in a daily workflow, with a point of view on their effectiveness and a desire to explore further.
• Comfortable working in a build environment with a high degree of ownership.
• Organized, self-directed, and execution-focused with the ability to manage multiple content streams.

Nice To Haves

• HubSpot experience for building emails, landing pages, and managing lists.
• Experience with SEMrush or Ahrefs for keyword research, content gap analysis, and SEO performance tracking.
• Experience with LinkedIn Campaign Manager for organic strategy and/or paid amplification.
• Experience with Asana for content calendar and project management.
• Familiarity with Canva or Adobe Express for light design of social and campaign assets.
• Familiarity with Gong or similar sales call intelligence tools to inform content strategy.
• Experience with analytics for content performance measurement.

Responsibilities

• Develop long-form articles, executive POVs, and ghostwritten thought leadership for target verticals.
• Manage blog strategy and execution, including drafting, approvals, and publishing.
• Create case studies and client proof narratives in partnership with cross-functional teams.
• Produce sales enablement collateral such as one-pagers, campaign assets, and leave-behinds.
• Manage the LinkedIn content calendar, including company page content, executive/advisor voice content, and engagement cadence.
• Develop and implement an amplification strategy for thought leadership and campaign content.
• Build and deploy email nurture sequences and campaign sends in HubSpot.
• Optimize landing page copy and CTAs in collaboration with the Performance Marketing lead.
• Create ICP-specific content tailored to personas.
• Update and refresh website copy as messaging evolves.
• Produce SEO-informed content in partnership with the Performance Marketing lead.
• Support events and PR with pre- and post-event content and logistics.
• Manage company announcements, press releases, and basic media hygiene.
• Actively use AI tools (e.g., Claude, ChatGPT, Perplexity) to accelerate content production and ideation.
• Propose and implement workflows for how AI can improve content operations.
• Help establish UPSTACK's internal content AI playbook.

Benefits

• Competitive salary range
• Focus on transparent pay structure
• Equal Opportunity Employer
• Commitment to reasonable accommodations for individuals with disabilities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees