Content Marketing Manager

KARL STORZ • El Segundo, CA

1d

About The Position

The Content Marketing Manager develops high-quality marketing content that supports product marketing strategies and brand messaging. Reporting to the Senior Manager of Content Marketing & Strategy, this role executes approved campaigns, adapts content across channels, and partners closely with product marketing, digital, and copy teams to deliver consistent, performance-driven narratives.

Requirements

• Strong understanding of messaging frameworks, positioning, and differentiation.
• Excellent writing and editing skills across the customer journey.
• Experience developing marketing collateral, video scripts, web pages, social copy, lead-gen assets, and email.
• Understanding of digital platforms, audience targeting, SEO, and content performance measurement.
• Creative storyteller with a clear, audience-focused writing style.
• 5–7 years of experience in content marketing, content strategy, or a related role.
• Proven track record of creating impactful marketing content.
• Experience managing or contributing to editorial calendars.
• Bachelor’s degree in communications, journalism, marketing, business, or a related field.
• Proficiency in Microsoft Office; familiarity with publishing tools (e.g., Adobe Suite).
• Ability to align content strategy with business objectives.
• Analytical mindset with the ability to assess content performance.
• Strong collaboration, organization, and time-management skills.
• Ability to communicate complex information clearly and effectively.
• Ability to work independently while collaborating cross-functionally.
• Adaptability in a fast-paced environment with changing priorities.

Nice To Haves

• Medical device, healthcare, or B2B technology writing experience.
• Experience with CMS platforms.

Responsibilities

• Create and adapt content across formats, including sales collateral, digital assets, video scripts, social, email, and live event materials.
• Repurpose core messages into modular assets optimized for channels and audiences.
• Ensure alignment with brand, editorial, and messaging standards in collaboration with senior copy and content leadership.
• Partner with product marketing managers to execute content components of approved marketing plans.
• Produce launch and campaign assets on time and to specification.
• Incorporate stakeholder feedback under guidance from content leadership.
• Write content designed to drive engagement, conversion, and pipeline impact.
• Collaborate with digital marketing to optimize content for performance.
• Support testing, iteration, and refinement based on performance insights.
• Apply content best practices and identify opportunities for scalability and efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees