Manager, Consumer Insights

kate spade new york • New York, NY

2d

About The Position

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. The Manager of Global Consumer Insights, Coach is a member of our Strategy and Consumer Insights team and is responsible for supporting Tapestry’s consumer insights roadmap and innovation strategy across the brand. The role has high visibility in the organization and regularly interacts with Coach and Tapestry leadership across the organization. This role will report into the Senior Director of Consumer Insights, Coach. The successful individual will leverage their proficiency in Consumer Insights to support the Consumer Insights roadmap for Coach in order to drive the brand’s growth goals and objectives in the coming years. They will manage custom qualitative and quantitative research from end-to-end, collaborating with brand functional partners and external agencies to ensure objectives are met. They will utilize a mix of custom research, syndicated data, and social listening tools to answer key business questions. They will leverage learnings from transversal studies (e.g. Brand Health, attitudinal research) and present recommendations to senior leadership. They will develop clear, concise presentations and recommendations rooted in consumer insights to influence leaders across Coach and Tapestry and formulate actionable brand strategies. They will also help build a world-class consumer insights function that creates lasting consumer relationships to power global growth.

Requirements

• 5+ years of professional experience, preferably in a consumer-focused, data-driven role
• Strong technical mastery of research methodology and fundamentals, with expertise in qual / quant methodologies from design to execution
• Excellent analytical skills, proven ability to translate learnings into actionable insights
• Intellectually curious and creative, strong interest in consumer behavior and trends
• Highly self-motivated/self-directed and able to excel in ambiguity
• Innate drive for actionable and tangible impact on the organization
• Demonstrated ability to work effectively within a highly matrixed organization and with external agency partners and suppliers
• Excellent written and verbal communication skills
• Good storyteller – succinct and impactful for senior audiences
• Highly adaptable, works well in an environment of change

Nice To Haves

• Bachelor’s degree required; advanced degree a plus
• Experience within retail, fashion, or consumer brands; client-side experience preferred
• Strong foundation in customer analytics and data-driven strategy development
• Outstanding initiative, follow through, ability to get things done
• Creativity, outside the box thinking, innovative
• Strong team player mentality, supporting cross-functional workstreams

Responsibilities

• Support the Consumer Insights roadmap for Coach in order to drive the brand’s growth goals and objectives in the coming years
• Manage custom qualitative and quantitative research from end-to-end, collaborating with brand functional partners and external agencies to ensure objectives are met
• Utilize a mix of custom research, syndicated data, and social listening tools to answer key business questions
• Leverage learnings from transversal studies (e.g. Brand Health, attitudinal research) and present recommendations to senior leadership
• Develop clear, concise presentations and recommendations rooted in consumer insights to influence leaders across Coach and Tapestry and formulate actionable brand strategies
• Help build a world-class consumer insights function that creates lasting consumer relationships to power global growth

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager