Consumer Insights Manager

Expedia Group•Seattle, WA

6d•Hybrid

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Consumer Insights Manager We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Our Integrated Marketing & Creative team is seeking a Consumer Insights Manager to help build traveler-centric brands and deliver business-driving insights across Expedia Group. This role will lead research in support of both brand and broader business questions. Are you passionate about understanding travelers and turning research into clear, actionable stories that influence senior stakeholders? If so, this could be the role for you.

Requirements

8–10 years of experience in consumer, market, or marketing research and insights, with a strong track record in delivering insights to inform brand and marketing strategy
Background may be agency, client-side, or a mix
Demonstrated ability to independently translate business questions into research objectives and leading research projects end-to-end
Deep experience with quantitative research methodologies including survey design, data analysis, data interpretation and story telling
Strong experience with qualitative research methodologies, and comfort leading or overseeing these approaches
Comfortable getting hands‑on with data and research outputs to build clear, engaging stories and visualizations that drive action
Proven stakeholder management and strong influencing skills, ability to influence decision making among senior leaders
Adept at navigating complex, global, matrixed organizations and building strong relationships across functions and geographies
Ability to collaborate effectively with cross-functional partners (marketing, creative, analytics, product) to translate insights into concrete strategies, plans, and actions.
Excellent project management skills, with the ability to juggle multiple work streams, prioritize effectively, and maintain strong attention to detail in a fast-paced environment.

Responsibilities

Lead end-to-end primary research (quantitative and qualitative), from framing the problem and designing the approach through analysis, storytelling, and activation of insights
Support a wide range of ad hoc qual and quant research needs across brands and business lines, flexing between brand, product, marketing, and broader business questions
Serve as a Center of Excellence for business and brand insights, helping define best practices, frameworks, and playbooks for how we measure, learn, and act on traveler insights
Assume ownership for syndicated and subscription-based insights services
Independently manage vendor and partner relationships
Partner with cross-functional teams (Integrated Marketing, Brand, Creative, Analytics, Product, and others) to ensure insights are integrated into strategy, planning, creative development, and in‑market optimization
Synthesize complex data into compelling, actionable narratives tailored to diverse audiences, including senior level stakeholders
Communicate findings and recommendations clearly and persuasively, influencing decisions on marketing, communications, creative, and broader business strategies