Consumer Insights Associate Manager

Electrolux Group•Charlotte, NC

1d•Hybrid

About The Position

Join us to create change and have an impact in homes around the world. At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together. This position will be based in the Charlotte, NC HQ; hybrid work policy model. As a Consumer Insights Associate Manager, you will help turn consumer understanding into actionable insights that shape products, marketing strategies, and brand experiences across the Frigidaire and Electrolux portfolios. This role partners closely with cross‑functional teams to deliver clear, data‑driven insights that influence decision‑making across innovation, marketing, and ownership experience. The ideal candidate is intellectually curious, consumer‑obsessed, comfortable with ambiguity, and skilled at translating complex data into compelling stories that drive action.

Requirements

Bachelor’s degree
2+ years of relevant professional experience in consumer insights, market research, or a related analytical role
Solid understanding of market research methodologies, tools, and outputs
Hands‑on experience with quantitative research such as message testing, concept testing, or brand tracking studies
Strong analytical skills with experience working with large or complex quantitative data sets
Proficiency in Excel and PowerPoint

Nice To Haves

experience with survey platforms (e.g., Qualtrics) and data visualization tools preferred

Responsibilities

Analyze competitive landscapes, consumer segments, market dynamics, pricing, and category trends to inform strategic decisions
Conduct rigorous quantitative analysis (e.g., cross‑tabulations, trend analysis, segmentation, basic modeling) to identify insights and implications
Translate complex data sets into clear, concise insights and recommendations for cross‑functional stakeholders
Manage components of brand health, brand tracking, and other ongoing research studies, including maintenance of trackers, benchmarks, and reporting tools
Identify early signals and shifts in consumer perceptions or behaviors and communicate implications to business partners
Support the execution of multiple, concurrent cross‑functional projects while ensuring timelines and deliverables are met
Coordinate research activities with external market research vendors to ensure work is delivered within scope and on schedule
Prepare and deliver presentations that combine data, insights, and storytelling to drive understanding and action