Manager, Consumer & Customer Insights - Nail
Wella
•$125,000 - $150,000•Hybrid
About The Position
The Manager, Consumer & Customer Insights - Nail, is responsible for providing market, consumer and category insights to the Global OPI team based on analysis of market data and trends, consumer research and competitive landscaping. This person will bring the voice of the consumer to enable growth and business performance via cross-functional partnership with Marketing, Sales, Digital, Creative and R&D.
Requirements
- 3+ years of experience in strategy consulting, consumer insights, market research or a similar / related field
- Bachelor’s degree in marketing, communications, economics, business, or related field
- Analytical thinker with excellent attention to detail and robust experience working with data
- Strong project management and prioritization skills, ability to effectively communicate with cross-functional partners
- Proficiency with Microsoft Excel and PowerPoint required
- Insatiable curiosity to learn, grow, and understand consumers and retailers.
Nice To Haves
- Power BI/ Tableau preferred
- Experience with 3rd party data platforms (Nielsen, Circana, etc.) preferred
Responsibilities
- Lead insight generation for the OPI portfolio by planning, executing, and synthesizing consumer research to support brand, innovation, and commercial initiatives
- Develop a deep understanding of the nail category, including consumer needs/behaviors, category drivers, category trends, purchase behaviors, path-to-purchase journeys, and emerging trends across both retail and professional channels
- Partner with Marketing and Innovation teams to evaluate new product concepts, claims, packaging, pricing, and go-to-market strategies through quantitative and qualitative research
- Monitor competitive activity, market shifts, and emerging brands to identify risks and opportunities within the evolving nail landscape
- Continuously evaluate and implement new research methodologies, AI-enabled tools, and analytics approaches to enhance insight generation and business impact
- Champion an insights-driven culture by ensuring the voice of the consumer, customer, and nail professional is embedded throughout the organization
Benefits
- health insurance
- life and disability insurance
- 401(k) retirement plan
- paid holidays
- paid time off (PTO)
- annual bonus plan or variable pay
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
