Manager, Commercial Strategy and Execution

Perrigo•Grand Rapids, MI

2d•Hybrid

About The Position

The Commercial Strategy Manager is a high-impact individual contributor responsible for driving Perrigo’s category growth across North America. The role owns the commercial strategy for an assigned category, translating brand and innovation plans into shopper-centric, omnichannel frameworks that drive market activation and deliver joint value creation with retail partners. Working cross-functionally with Sales, Marketing, Revenue Growth Management, and Shopper Marketing, the position ensures strategies are tailored to customer formats, shopper missions, and channel dynamics. It also supports the development of tactical plans and commercial tools that enable execution across key accounts. The role develops and executes commercial strategy aligned with Perrigo’s self-care growth priorities, translates strategic choices into actionable sales tactics, and supports annual planning, customer engagement, and customer-specific category and brand plans. It uses category insights and performance analysis to improve execution, inform future initiatives, and recommend course corrections. The position also develops external commercial relationships and contributes to best practices and continuous improvement across categories and channels.

Requirements

Bachelor’s degree and 6+ years of experience in Sales or customer-facing work within CPG, retail, or healthcare.
Strong understanding of omnichannel dynamics and shopper behavior in digital and traditional retail environments.
Ability to translate brand strategies into commercial plans and support execution across cross-functional teams.
Experience in customer-facing roles, with a track record of joint business planning and value creation.
Strong analytical skills and commercial acumen, including the ability to synthesize data into actionable insights.
Deep understanding of the North American retail landscape and executional levers within the healthcare category.

Nice To Haves

Marketing or Commercial Strategy experience.

Responsibilities

Develop and execute commercial strategy aligned to Perrigo’s self-care growth priorities for an assigned category.
Support the definition of where to play and what it takes to win, translating strategic choices into actionable tactics for the sales team.
Translate brand and innovation strategies into go-to-market plans across retail channels.
Integrate commercial strategy into annual planning and customer engagement models for the assigned category.
Help design commercial tools and materials that enable Account Executives and Managers to deliver strategy and tactics effectively.
Prepare and deliver concept sells and trade materials for relevant initiatives.
Set commercial guidelines for trade-spend investment and collaborate with Account Managers to tailor category and brand plans to customer needs.
Serve as the category expert, using insights to shape internal strategy and deliver results externally.
Develop external relationships with commercial and category contacts in line with corporate account plans.
Contribute to best practices and playbooks that improve execution across category customers and channels.
Support continuous improvement in commercial capabilities through knowledge sharing and cross-functional alignment.
Ensure consistent deployment of commercial frameworks across priority category customers and multiple categories.
Track and analyze category sales fundamentals, including share of shelf, share of SKU, and display presence, and develop plans to improve them.
Analyze in-store activity to understand return on investment and apply learnings to future initiatives.
Report commercial initiative performance to internal stakeholders, identifying opportunities and barriers and recommending course corrections.
Develop strategies to improve in-process customer metrics for the category, including Distribution, Velocity, Retail Execution, and Pricing (DVRP).