Manager, Commercial Strategy and Execution
About The Position
The Commercial Strategy Manager is a high-impact individual contributor responsible for driving category growth across North America. The role owns commercial strategy for an assigned category and translates brand and innovation plans into shopper-centric, omnichannel frameworks that activate markets and deliver joint value with retail partners. Working cross-functionally with Sales, Marketing, Revenue Growth Management, and Shopper Marketing, the position tailors strategies to customer formats, shopper missions, and channel dynamics. It also supports tactical planning and develops commercial tools to enable execution across key accounts.
Requirements
- Bachelor’s degree and 6+ years of experience in Sales or customer-facing roles within CPG, retail, or healthcare.
- Strong understanding of omnichannel dynamics and shopper behavior in digital and traditional retail environments.
- Ability to translate brand strategies into commercial plans and support execution across cross-functional teams.
- Experience in customer-facing roles with a track record of joint business planning and value creation.
- Strong analytical skills and commercial acumen, including the ability to synthesize data into actionable insights.
- Deep understanding of the North American retail landscape and executional levers within the healthcare category.
Nice To Haves
- Marketing or Commercial Strategy experience.
Responsibilities
- Develop and execute commercial strategy aligned with Perrigo’s self-care growth priorities.
- Support the definition of where to play and what it takes to win for the assigned category, translating strategic choices into actionable sales-team tactics.
- Translate brand and innovation strategies into go-to-market plans across retail channels.
- Integrate commercial strategy into annual planning and customer engagement models for the assigned category.
- Help design commercial toolkits that enable Account Executives and Managers to deliver strategy and tactics.
- Prepare and deliver concept sells and trade materials for relevant initiatives.
- Set commercial guidelines for trade-spend investment and collaborate with Account Managers to tailor category and brand plans to customer needs.
- Serve as the category expert, using insights to shape internal strategy and deliver results externally.
- Develop external relationships with commercial and category contacts in line with corporate account plans.
- Contribute to best practices and playbooks that improve execution across category customers and channels.
- Support continuous improvement in commercial capabilities through knowledge sharing and cross-functional alignment.
- Ensure consistent deployment of commercial frameworks across priority category customers and multiple categories.
- Track and analyze category sales fundamentals, including share of shelf, share of SKU, and display presence, and develop improvement plans.
- Analyze in-store activity to understand ROI and apply findings to future initiatives.
- Report commercial initiative performance to internal stakeholders, identifying opportunities and barriers and recommending course-correction plans.
- Develop strategies to improve category in-process customer metrics, including Distribution, Velocity, Retail Execution, and Pricing (DVRP).
Benefits
- Competitive compensation.
- Benefits tailored to support employees and their families.
- Career development opportunities.
- Ability to work remotely two days a week in many roles.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
