Manager, Commerce Search

WPP Media•New York, NY

10d•$60,000 - $140,000•Hybrid

About The Position

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver personalized marketing at scale. WPP Unite is a specialized unit that combines talent across media, creative, strategy, commerce, and analytics to deliver integrated solutions and develop efficient, measurable operating models. The Manager, Retail Media Search is a hands-on activation and optimization practitioner with deep Walmart Connect retail search expertise. Working closely with the Director, Commerce Search, this role owns day-to-day strategy and execution for complex retail search programs, particularly on Walmart. The manager builds, launches, manages, and optimizes campaigns; develops keyword, product-targeting, bidding, and budget strategies; monitors performance and pacing; troubleshoots issues; and delivers reporting and recommendations. Work may also span Amazon Ads and other retail media networks. The role also contributes to scalable optimization frameworks and best practices, connects paid search results to broader retail factors such as inventory, pricing, promotions, and product readiness, collaborates with cross-functional teams and clients, and mentors junior team members while remaining directly involved in campaign execution. The position follows a hybrid approach, with teams in the office around four days a week. The US base salary range listed at the time of posting is $60,000–$140,000. Benefits include medical coverage, group retirement plans, vision and dental insurance, paid time off, partner discounts, and employee mental health awareness days. Benefits may vary by office or country.

Requirements

At least 4 years of retail media/search experience with significant hands-on campaign activation and optimization responsibility.
Deep, direct experience managing Walmart retail search campaigns within Walmart Connect.
Ability to personally build, launch, optimize, troubleshoot, and scale Walmart campaigns, not solely supervise teams.
Strong experience with retail search campaign architecture, keyword and search-term strategy, product targeting, bidding, budget allocation, pacing, and optimization.
Experience using retailer and SKU/product-level performance data to make optimization decisions.
Strong understanding of ROAS, ACOS, TACOS, CPC, CTR, conversion rate, and sales performance metrics.
Experience with retail media technology such as Pacvue, Skai, or comparable campaign management platforms.
Ability to independently diagnose campaign performance issues and turn findings into specific optimization actions.
Strong analytical skills and ability to translate complex performance data into clear client recommendations.
Experience managing multiple campaigns, brands, product portfolios, or client accounts in a fast-paced environment.
Strong communication, organization, problem-solving, and stakeholder-management skills.
Bachelor’s degree in Marketing, Business, Analytics, Advertising, or a related field, or equivalent professional experience.

Nice To Haves

Hands-on experience with Amazon Ads, particularly across both Walmart and Amazon.
Experience managing Walmart retail search at meaningful scale, including complex campaigns or large product assortments.
Experience with additional retail media networks such as Instacart, Target, Kroger, or comparable platforms.
Experience managing Sponsored Products, Sponsored Brands, or equivalent retailer search formats at scale.
Strong understanding of the relationship between paid retail search, organic visibility, retail readiness, product detail pages, inventory, pricing, promotions, and total sales performance.
Experience analyzing retail media beyond last-click ROAS, including incrementality, profitability, and broader commerce outcomes.
Experience mentoring junior activation talent while continuing to personally manage campaign strategy and optimization.
Familiarity with broader commerce media, offsite retail media, and cross-channel measurement.

Responsibilities

Lead day-to-day strategy, hands-on activation, management, and optimization of retail search campaigns, with a strong focus on Walmart Connect.
Personally build, launch, manage, and optimize Walmart retail search campaigns from setup through reporting.
Develop keyword, search-term, product-targeting, bidding, budget-allocation, and campaign-structure strategies.
Manage campaign setup, quality assurance, pacing, budgets, bids, keyword optimization, product targeting, troubleshooting, and ongoing performance.
Analyze search queries, keywords, and product performance to identify expansion opportunities, negative targeting, bid adjustments, and efficiency improvements.
Improve product discoverability, search visibility, conversion, sales growth, and return on advertising investment.
Manage search across large product assortments while balancing brand, category, SKU, and business priorities.
Translate client objectives into executable retail search strategies and optimization plans.
Use Walmart campaign and product-level data to improve efficiency, conversion, and sales, and independently diagnose and address performance issues.
Consider inventory, pricing, promotions, product availability, and product detail page readiness when assessing paid search performance.
Optimize against ROAS, ACOS, TACOS, CPC, CTR, conversion rate, sales, and incremental performance where measurable.
Translate search-term reports, keyword and product performance, and competitive insights into actionable optimizations.
Develop structured testing roadmaps for bids, keywords, product targeting, campaign structures, and optimization approaches.
Connect paid search performance with organic sales, product availability, pricing, promotions, profitability, and inventory.
Provide clear reports and narratives explaining performance, causes, and recommended next steps.
Manage campaigns using Walmart Connect, Amazon Ads, other relevant retailer platforms, retail media technology, retailer reporting, marketplace analytics, and platform data.
Stay current on developments across Walmart, Amazon, and the broader retail media search ecosystem.
Partner with the Director, Commerce Search to build best practices, operating frameworks, and scalable activation methodologies.
Collaborate with commerce, investment, analytics, planning, and client teams to connect search strategy with broader commerce objectives.
Present performance, insights, challenges, and optimization recommendations to clients and internal stakeholders.
Mentor junior team members while remaining actively involved in campaign execution and optimization.
Promote analytical rigor, strong quality assurance, and consistent execution across accounts.