Manager, Channel Marketing

Shiseido•New York, NY

5d•Hybrid

About The Position

The key role of the Channel Marketing Manager is to partner with the Executive Director of Marketing in leading the growth and development of the Clé de Peau Beauté brand for the US market. The Manager, Channel Marketing develops and implements marketing strategies to build brand awareness and drive traffic in Clé de Peau Beauté’s distribution to maximize growth potential, drive long term profitability and build brand equity. This role plays a significant role in our sampling and GWP strategy – the right candidate should be comfortable managing programming and forecasting.

Requirements

5+ years marketing experience in beauty, retail or luxury experience.
Bachelor’s degree in marketing or related field required.
Exceptional analytical skills and financial acumen, including past experience managing budgets like sampling and POSM.
Meticulous organization, excellent communication and consistent follow-through are a necessity.
Detail oriented with a strong sense of urgency and ability to manage deadlines with speed and accuracy.
Strong leadership skills and ability to work with people from cross functional departments - dynamic, flexible, positive attitude.
Embrace both big picture objectives and has impeccable follow through and time management skills.
Organization and prioritization with a proven ability to multi-task and manage complexity.
Strong oral, written, communication and presentation skills.
Knowledge on current marketing trends, media industry news, competitive marketplace, and retail innovation.
Proficient in Excel, Power Point, Word.

Nice To Haves

Circana (formerly NPD) reporting experience a plus.

Responsibilities

Lead the development and execution of marketing plans and sampling strategy, including product launches, promotional activities and merchandising strategy.
Define and implement retailer marketing programs, including the management of presentations, calendars, merchandising, promotional programs, sampling, and retailer co-ad.
Partner with Sales, Brand and Comms teams on long term planning to ensure Channel specific needs are considered.
Partner with Media team to develop Channel specific advertising, promotions, and supporting content in collaboration with brand marketing, ecomm, and creative.
Identify and execute strategic marketing opportunities exclusive to the Channel as well as in-store & online branding programs, in partnership with sales, events, visual merchandising, and integrated marketing.
Analyze marketing campaign performance tracking the success of each initiative.
Forecast sampling and GWP programs, managing timelines and quantities with S&OP and NPD partners.
Gather quantitative and qualitative feedback from the field to determine performance and impact of marketing programs and provide recommendations for program improvements.
Manage marketing budgets, including monthly reconciliation and forecasting, to ensure plans are executed on time and within financial guidelines.
Identify opportunities to increase sales, improve productivity and enhance customer omni experience.
Collaborate with Sales to develop tailored and impactful activations that resonate with customer base and align with brand objectives.
Analyze SKU and category performance in Channel to identify opportunities to grow key categories in each account.
Provide analysis and feedback on major product launches as well as core business performance.
Collaborate with account to develop tailored and impactful activations that resonate with customer base and align with brand objectives.
Oversee the execution of product launches and promotional activities in store and online and collaborate with Events on seasonal events.
Identify opportunities to optimize marketing programs.
Initiate merchandising and visual opportunities specific to stores with visual merchandising team.
Monitor best practices in Beauty and Luxury sector to identify opportunities.
Lead direct reports, including Channel Marketing Coordinator and seasonal Intern when applicable.