Manager, Business Analytics

Adelphi Group•New York, NY

1d•$50,000 - $95,000•Hybrid

About The Position

The Business Analytics team is pivotal to delivering modern agency services and works closely with planning and investment teams to meet and exceed clients’ business goals. The Manager, Business Analytics develops client and market understanding, delivers actionable insights through sophisticated analytics, contributes to measurement and research, and partners with internal teams on media planning and optimization. The role also leads and mentors direct reports and keeps current with industry trends.

Requirements

A university degree.
3–5 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
Industry knowledge in marketing analytics and data.
Intermediate-level Excel and PowerPoint skills.
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
Demonstrated knowledge of audience-based marketing and data-driven advertising.
Analytical skills, critical thinking, and the ability to clarify strategic and operational issues related to data and analytics.
Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience.
Stellar communication and presentation skills, including the ability to translate unstructured business solutions into innovative customer marketing programs.
Ability to train and coach colleagues in areas including organization, attention to detail, prioritization, business writing and presenting, analysis, and project management.
Comfort working in ambiguous situations.

Nice To Haves

Experience with statistical analysis, including familiarity with linear regression and data visualization.
Knowledge of the agency-side media campaign planning and execution process.

Responsibilities

Build a deep understanding of clients’ strategic issues, initiatives, and competitive positions.
Ensure analytics efforts produce clear, compelling, actionable insights and insightful narratives using sophisticated analytic techniques.
Participate in developing and executing measurement plans.
Follow through on scheduled and ad hoc deliverables in a timely manner.
Recommend and implement research to support consumer insight gathering and strategic processes.
Identify opportunities for continuous process improvement.
Present reports, points of view, and other materials regularly by phone and in person.
Contribute to consumer segmentation and audience identification and exploration.
Design tests to measure the incremental impact of media on business outcomes.
Manage cross-functional day-to-day tasks, ensuring priorities are understood and seeking help when appropriate.
Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
Lead and mentor direct reports by assessing capabilities, providing career-growth roadmaps, and setting goals to build or expand skills.
Stay current with industry trends and developments through research and training.