Manager, Business Analytics

GSK•Durham, CA

About The Position

The Business Analytics Manager will join the Anti-Infectives Insights & Analytics team and develop and execute commercial analyses that identify and prioritize opportunities for the Anti-Infectives team. Work includes customer targeting and segmentation, behavioral analysis, marketing mix modeling and investment guidance, business performance driver analysis, and measurement of pilots and experiments. The role calls for a strategic, inquisitive mindset and strong business acumen. The manager develops analytics and connects their findings to business decisions, interacting with and influencing teams across sales, marketing, BU Commercial Insight, Commercial Data & Analytics, and the Analytics Excellence Center of Excellence. The position supports U.S. Pharma Commercial Insights and uses analytical and visualization tools to generate insights, guide action, and improve business performance.

Requirements

Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance, or Economics.
Experience with analytical tools such as Python or SQL and visualization tools such as ThoughtSpot, Power BI, or Tableau.
Experience leading analytical workstreams or projects with cross-functional stakeholders.

Nice To Haves

Master’s degree in Computer Sciences, Operations Research, Analytics, Statistics, Finance, Economics, or a related field.
At least four years of experience in multiple commercial analytics functions, such as call planning, targeting, and customer segmentation.
Professional experience in marketing analytics in a full-time role at a mid-to-large organization or a leading global management consulting firm, focused on Marketing and Customer Analytics; U.S. commercial pharma experience is ideal.
Knowledge of pharmaceutical secondary data sources, such as patient or claims data.
Demonstrable success in pharmaceutical market or product forecasting and real-world data analytics.
Experience in commercial analytics focused on biologics and/or oncology.
Experience across multiple commercial analytics functions, such as call planning, targeting, customer segmentation, and resource allocation or optimization.
Skills in Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, and Scientific Literacy.

Responsibilities

Execute marketing analytics for U.S. Pharma Commercial Insights, including customer targeting and segmentation, marketing mix modeling, and campaign and program performance analytics.
Identify opportunities to drive performance using marketing analytics; communicate customer and business insights and data findings, influence decisions, and drive action to achieve business results.
Collaborate with stakeholders across Commercial Insights, Marketing, Sales, Customer Experience, Finance, and Technology.
Create succinct storyboards that communicate data learnings and influence business decisions.
Bring outside-in perspectives by considering best practices from other industries and pharmaceutical companies.
Identify opportunities to improve efficiency through process and analytics automation, and partner with Commercial Data Strategy teams to ensure trusted data is available for standard and ad hoc marketing analytics.
Use analytical tools such as SAS, R, Python, or similar to conduct marketing targeting, customer segmentation, and segment profiling analyses.