(USA) Manager, Account Strategy

Walmart•Hoboken, NJ

About The Position

The Manager, Account Strategy, leads the development and execution of omnichannel advertising campaigns that translate client marketing objectives into media strategies using Walmart Connect solutions. The role monitors campaign performance, optimizes delivery, and provides strategic insights to clients and senior leadership. It collaborates across sales, product, and analytics teams to support campaign success and revenue growth. The manager also oversees client onboarding, resolves integration challenges, and mentors team members while promoting continuous improvement and adherence to company values in a data-driven environment. The Account Strategy team works with Sales, Creative, Analytics, and Operations to deliver advertising campaigns. Its work spans media strategy, campaign management, data analysis, customer insights, campaign execution, performance tracking, and reporting. The team emphasizes professionalism, clear communication, and operational efficiency, and collectively works to optimize advertising strategies and deliver results aligned with organizational objectives.

Requirements

Proven experience developing and executing omnichannel media strategies aligned with client marketing goals.
Strong proficiency in campaign management, including setup, pacing, optimization, and troubleshooting across advertising platforms.
Ability to analyze campaign data using digital metrics such as CPM, ROAS, and CTR to drive performance improvements.
Skilled in leveraging customer insights and forecasting tools to build joint business plans and identify growth opportunities.
Effective communication skills to present strategic recommendations to clients and senior leadership.
Collaborative mindset and ability to partner with cross-functional teams including Sales, Product, Engineering, and Analytics.
Option 1: Bachelor’s degree in business, marketing, communication, or a related area and 3 years’ experience in digital media, account management, or advertising strategy.
Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.

Nice To Haves

Experience in sales or media strategy.
Experience with DSPs, DMPs, ad exchanges, and media platforms such as Salesforce, Tableau, SQL, or Power BI.
Master’s degree in marketing, business, or a related area.

Responsibilities

Develop and implement omnichannel advertising campaigns aligned with client marketing objectives using Walmart Connect solutions.
Monitor campaign performance and optimize delivery using metrics such as CPM, ROAS, and CTR.
Lead campaign setup, troubleshooting, and integration across advertising platforms and internal systems.
Collaborate with clients, agencies, and internal teams to build joint business plans and present strategic recommendations.
Analyze data to generate actionable insights for campaign growth and revenue forecasting.
Support process improvements and digital innovation initiatives to enhance campaign effectiveness.
Mentor team members and promote continuous learning and development.
Oversee client onboarding and resolve integration challenges.

Benefits

Competitive pay and performance-based bonus awards.
Medical, vision, and dental coverage.
401(k), stock purchase plan, and company-paid life insurance.
Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Live Better U, a Walmart-paid education benefit program for eligible full-time and part-time associates, covering tuition, books, and fees for qualifying programs.