(USA) Manager, Account Strategy

Walmart•Hoboken, NJ

About The Position

The Manager, Account Strategy leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into media strategies using Walmart Connect solutions. The role monitors campaign performance, optimizes delivery, and provides strategic insights through data analysis. It also involves collaboration with internal teams and external partners to support campaign success and business goals, client onboarding, resolving integration challenges, and mentoring team members while upholding Walmart’s values and commitment to operational excellence. The position is part of the Food team, which supports campaign execution, performance tracking, and reporting. The team collaborates with Sales, Creative, Analytics, and Operations, contributing media-planning expertise, data analysis, and customer insights to improve advertising strategies and support business growth within Walmart Connect.

Requirements

Option 1: Bachelor’s degree in business, marketing, communication, or a related area and 3 years of experience in digital media, account management, or advertising strategy.
Option 2: 5 years of experience in digital media, account management, marketing, or advertising strategy.
Proven experience developing and executing omnichannel advertising campaigns with measurable results.
Strong proficiency in media strategy, campaign management, and advertising strategy.
Expertise analyzing campaign data using digital metrics such as CPM, ROAS, and CTR to optimize performance.
Ability to translate client marketing goals into actionable media plans and strategic recommendations.
Ability to collaborate with cross-functional teams and manage client relationships effectively.
Capability in forecasting revenue and identifying market trends through data analysis.
Problem-solving skills in campaign setup, troubleshooting, and platform integration.

Nice To Haves

Experience in sales or media strategy.
Experience with DSPs, DMPs, ad exchanges, and media platforms such as Salesforce, Tableau, SQL, or Power BI.
Master’s degree in marketing, business, or a related area.

Responsibilities

Develop and execute omnichannel advertising campaigns across managed and self-service platforms to meet client marketing objectives.
Translate client goals into actionable media strategies using Walmart Connect advertising solutions.
Monitor campaign pacing, performance, and optimization to achieve key performance indicators.
Analyze campaign data and digital metrics to evaluate effectiveness and recommend improvements.
Lead campaign setup, troubleshooting, and client onboarding, resolving integration issues.
Build joint business plans using forecasting tools and customer insights.
Present campaign performance and strategic recommendations to clients and senior leadership.
Collaborate with Sales, Product, Engineering, and Analytics teams to support campaign success.

Benefits

Medical, vision, and dental coverage.
401(k), stock purchase, and company-paid life insurance.
Paid time off, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting leave.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
Live Better U education benefit, with tuition, books, and fees paid for eligible programs.
Performance-based bonuses.
Stock may be additional compensation for certain positions.