(USA) Manager, Account Strategy
About The Position
The Manager, Account Strategy, leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into media strategies using Walmart Connect’s solutions. The role monitors campaign performance, optimizes delivery, and provides strategic insights to clients and senior leadership. It collaborates across sales, product, and analytics teams to support campaign success and revenue growth. The manager also oversees client onboarding, resolves integration challenges, and mentors team members, promoting continuous improvement and adherence to company values in a dynamic, data-driven environment. The Account Strategy team works with Sales, Creative, Analytics, and Operations to deliver advertising campaigns. Team members apply media strategy, campaign management, data analysis, and customer insight expertise to support campaign execution, performance tracking, and reporting. The team emphasizes professionalism, clear communication, and operational efficiency, and works to optimize advertising strategies and deliver results aligned with organizational objectives.
Requirements
- Option 1: Bachelor’s degree in business, marketing, communication, or a related area and 3 years’ experience in digital media, account management, or advertising strategy.
- Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.
- Experience developing and executing omnichannel media strategies aligned with client marketing goals.
- Proficiency in campaign management, including setup, pacing, optimization, and troubleshooting across advertising platforms.
- Ability to analyze campaign data using digital metrics such as CPM, ROAS, and CTR to drive performance improvements.
- Ability to leverage customer insights and forecasting tools to build joint business plans and identify growth opportunities.
- Effective communication skills to present strategic recommendations to clients and senior leadership.
- Ability to collaborate with cross-functional teams including Sales, Product, Engineering, and Analytics.
Nice To Haves
- Experience in sales or media strategy.
- Experience with DSPs, DMPs, ad exchanges, and media platforms such as Salesforce, Tableau, SQL, or Power BI.
- Master’s degree in marketing, business, or a related area.
Responsibilities
- Develop and implement omnichannel advertising campaigns aligned with client marketing objectives using Walmart Connect’s solutions.
- Monitor campaign performance and optimize delivery using metrics such as CPM, ROAS, and CTR.
- Lead campaign setup, troubleshooting, and integration across advertising platforms and internal systems.
- Collaborate with clients, agencies, and internal teams to build joint business plans and present strategic recommendations.
- Analyze data to generate actionable insights for campaign growth and revenue forecasting.
- Support process improvements and digital innovation initiatives to enhance campaign effectiveness.
- Mentor team members and promote continuous learning and development.
- Oversee client onboarding and resolve integration challenges.
Benefits
- Competitive pay and performance-based bonus awards.
- Medical, vision, and dental coverage.
- 401(k), stock purchase plan, and company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
- Live Better U: Walmart-paid education benefit program, including tuition, books, and fees for eligible programs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
