(USA) Manager, Account Strategy
About The Position
The Manager, Account Strategy leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies using Walmart Connect’s platforms. The role monitors campaign performance, optimizes delivery against key metrics, and provides strategic insights through data analysis. It collaborates with internal teams and external partners to ensure campaign success, drives revenue forecasting, and supports continuous improvement initiatives. The manager guides client onboarding, resolves integration challenges, and presents performance recommendations to senior stakeholders. The team partners with advertisers to transform their objectives into data-driven media strategies and measurable outcomes. It develops and activates integrated campaigns across managed and self-service platforms, including search, display, CTV, social, digital out-of-home, sponsorships, and experiential tactics. In collaboration with Sales, Account teams, agencies, and partners, the team supports campaign execution aligned with client goals and uses performance data to optimize campaigns, improve operations, and support advertiser growth.
Requirements
- Bachelor’s degree in business, marketing, communication, or a related area and 3 years of experience in digital media, account management, or advertising strategy; alternatively, 5 years of experience in digital media, account management, marketing, or advertising strategy.
- Proven experience developing and executing omnichannel advertising campaigns with measurable results.
- Strong proficiency in media strategy, campaign management, and advertising strategy.
- Ability to analyze data and digital metrics such as CPM, ROAS, and CTR to optimize campaign performance.
- Expertise translating client marketing goals into actionable media plans using advanced reporting tools.
- Demonstrated skills in client consultation, onboarding, and resolving integration challenges.
- Experience collaborating cross-functionally with sales, product, engineering, and analytics teams.
- Effective leadership and mentoring capabilities to develop team performance and engagement.
Nice To Haves
- Experience in sales or media strategy.
- Experience with DSPs, DMPs, ad exchanges, and media platforms such as Salesforce, Tableau, SQL, or Power BI.
- Master’s degree in marketing, business, or a related area.
Responsibilities
- Develop and execute omnichannel advertising campaigns across managed and self-service platforms aligned with client marketing goals.
- Translate client objectives into actionable media strategies using Walmart Connect’s advertising solutions.
- Monitor campaign pacing, performance, and optimization to meet key performance indicators.
- Analyze campaign data and digital metrics to improve effectiveness and recommend structural enhancements.
- Lead client onboarding, troubleshoot ad technology issues, and maintain strong relationships with clients and partners.
- Collaborate cross-functionally with Sales, Product, Engineering, and Analytics teams to ensure campaign success.
- Present performance insights and strategic recommendations to clients and senior leadership.
- Drive revenue forecasting and support continuous improvement initiatives.
Benefits
- Medical, vision, and dental coverage.
- 401(k), stock purchase plan, and company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- Performance-based bonus awards.
- Live Better U education benefit, including tuition, books, and fees for eligible programs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
