Manager, Account Strategy, Impluse, Batteries and Candy
About The Position
The Manager, Account Strategy leads the development and execution of omnichannel advertising campaigns, translating client objectives into effective media strategies using Walmart Connect’s platforms. The role monitors campaign performance, applies data-driven insights, and optimizes results against key metrics. It involves collaboration with internal teams and external partners to ensure seamless campaign delivery and client satisfaction, as well as supporting onboarding, troubleshooting, and strategic planning while fostering continuous improvement and innovation. The team transforms advertiser goals into data-driven media strategies across managed and self-service platforms, including search, display, CTV, social, digital out-of-home, sponsorships, and experiential tactics. Working with Sales, Account teams, agencies, and partners, the team delivers integrated campaigns, analyzes results, and provides recommendations to improve campaign effectiveness, operational excellence, and long-term advertiser growth.
Requirements
- Proven experience developing and executing omnichannel advertising campaigns aligned with client marketing goals.
- Strong proficiency in media strategy, campaign management, and digital marketing analytics.
- Ability to analyze data using digital metrics such as CPM, ROAS, and CTR to improve campaigns.
- Ability to collaborate with cross-functional teams and external partners.
- Expertise in client consultation, onboarding, and resolving advertising-platform integration issues.
- Demonstrated leadership in mentoring team members and driving process improvements.
- Excellent communication skills, including presenting strategic recommendations to senior leadership.
- Option 1: Bachelor’s degree in business, marketing, communication, or a related area and 3 years of experience in digital media, account management, or advertising strategy.
- Option 2: 5 years of experience in digital media, account management, marketing, or advertising strategy.
Nice To Haves
- Experience in sales or media strategy.
- Experience with DSPs, DMPs, ad exchanges, and media platforms such as Salesforce, Tableau, SQL, or Power BI.
- Master’s degree in marketing, business, or a related area.
Responsibilities
- Develop and execute omnichannel advertising campaigns aligned with client marketing goals using Walmart Connect solutions.
- Monitor campaign performance and optimize delivery based on metrics such as CPM, ROAS, and CTR.
- Lead campaign setup, troubleshooting, and integration with internal systems to ensure seamless execution.
- Collaborate with Sales, Product, Engineering, and Analytics teams to drive campaign success and innovation.
- Analyze data to generate actionable insights, forecast revenue, and recommend improvements to media strategies.
- Build and maintain strong relationships with clients, agencies, and internal stakeholders.
- Mentor team members and support their professional development.
Benefits
- Competitive pay and performance-based bonus awards.
- Medical, vision, and dental coverage.
- 401(k), stock purchase plan, and company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
- Live Better U education benefit, with tuition, books, and fees paid for eligible programs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
