Loyalty Marketing, Senior Manager

Carnival Corporation•Seattle, WA

1d•Hybrid

About The Position

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey. We are looking for a Senior Manager, Loyalty Marketing. The Senior Manager, Loyalty Marketing will oversee loyalty program strategy, guest segmentation, benefit optimization, and personalized communications across the guest journey. Partnering closely with Brand Marketing, Digital, Guest Experience, Revenue Management, and Data & Analytics, the Senior Manager ensures that loyalty initiatives are insight-driven, measurable, and aligned to commercial goals. The role requires a blend of strategic thinking, data fluency, creativity, and operational excellence, with a strong understanding of CRM, loyalty economics, and consumer behavior. Here’s a summary of what Holland America Line is looking for. Is this you?

Requirements

Bachelor’s Degree in Marketing, Business, Communications, or a related field.
Minimum of 10 years of experience in loyalty or lifecycle marketing.
Proven track record of developing and executing successful loyalty, payment, or subscription value propositions.
Experience with CRM, marketing automation platforms, and email service providers.
Intermediate knowledge of HTML, CSS, Dreamweaver or Sublime.
Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing.
Deep understanding of loyalty program economics and value drivers.
Data-driven mindset with the ability to analyze and interpret complex data sets.
Excellent leadership and team management skills.
Strong project management skills with the ability to manage multiple priorities and deadlines.
Exceptional communication and collaboration skills.
Proficiency in HTML and email design best practices.
Proven experience establishing strong collaborative relationships across varied sets of stakeholders
Ability to manage time and multiple priorities with a variety of internal and external stakeholders

Nice To Haves

Master’s Degree preferred.
Minimum Qualifications (if preferred but not required, list as such): Proven experience establishing strong collaborative relationships across varied sets of stakeholders
Minimum Qualifications (if preferred but not required, list as such): Ability to manage time and multiple priorities with a variety of internal and external stakeholders

Responsibilities

Strategy Development: Lead the end ‑ to ‑ end development of a comprehensive, multi ‑ year Loyalty vision and strategy for both Holland America Line and Seabourn. Drive strategic alignment across senior and executive leadership, delivering high ‑ impact presentations, securing cross ‑ functional buy ‑ in, and guiding decision ‑ making to ensure the strategy advances brand, commercial, and guest ‑ experience goals.
Innovation: Identify and prioritize enhancements to loyalty offerings based on guest insights, competitive analysis, and performance data.
Execution: Create and deploy marketing campaigns to drive commercial goals.
Data Analysis: Analyze loyalty campaign performance and provide insights to optimize future campaigns.
Collaboration: Serve as a strategic partner to Revenue Management, Sales, Brand Marketing, Contact Center, and Guest Experience teams to align loyalty initiatives with commercial priorities.
Process and Budget Management: Manage and maintain all enterprise collateral. Lead the Loyalty budget and manage end ‑ to ‑ end vendor sourcing, approvals, and contract signing, ensuring gift inventory stays reliably stocked through smart forecasting and purchasing.
Reporting: Own Loyalty KPIs including retention, rebooking rate, and guest lifetime value. Manage campaigns and ensure optimal ROI through data-driven decision-making.
Own development of comprehensive multi-year loyalty strategies for both Holland America Line and Seabourn programs that align with business goals.
Own loyalty marketing creation and deployment.
Own loyalty marketing KPIs include retention, rebooking rate, and guest lifetime value.
Manage campaign budgets and ensure optimal ROI through data-driven decision-making.
Serve as a strategic lead to Guest Experience, Contact Center, Revenue Management, Sales, and Brand Marketing teams to align loyalty initiatives with commercial priorities.
Analyze campaign performance and provide actionable insights to optimize future campaigns.
Lead innovation with Loyalty Programs by identifying emerging trends, piloting new technologies, and solving complex challenges related to guest engagement and retention.
Translate Holland America and Seabourn's brand vision—delivering unforgettable happiness to our guests—into personalized, memorable lifecycle communications that deepen guest loyalty and emotional connection.