Manager, Global Loyalty Marketing (Lifecycle)

IHG•Atlanta, GA

18h•$94,000 - $110,000•Hybrid

About The Position

The Manager, Global Loyalty Marketing is responsible for delivering commercial and loyalty performance through the strategic planning, development and implementation of key lifecycle initiatives across the member journey. This role will work cross-functionally across our GIAD, P&T, Channels, and Loyalty & Partnerships teams to build Global loyalty marketing solutions that drive revenue and deepen member engagement.

Requirements

Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work-related experience.
Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including commercial marketing, loyalty marketing, and/or partnership marketing.
Experience with test-and-learn scenarios and planning matrices, execution in both on and offline channels.
Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
Ability to direct creative process (es) to build compelling messaging and creative concepts.
Experience in handling sensitive consumer data such as financial records a plus.
Experience with identifying marketing opportunities utilizing third party information.
Ability to translate observations into finding and business applications.
Extremely detail-oriented, highly organized with excellent time management skills and a technical aptitude.
Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving.

Responsibilities

Build and deliver Loyalty & Partnerships marketing and communications plans to drive in-the-year commercial performance.
Activate quick-turn Loyalty & Partnerships Marketing solutions including building of offer/messaging constructs, go-to-market plans, and through final deployment and ongoing enhancements.
Monitor in-market campaign performance and identify opportunities to optimize campaign messaging, supported channels, relevancy and reach through a keen understanding of market performance needs.
Facilitate planning conversations with cross functional team members to define and align on requirements, set program/campaign objectives prior to launch, ensure proper performance monitoring and progress readouts to Director at defined intervals (and other senior leadership as needed).
Evaluate pro-forma and post-initiative/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns.
Ensure appropriate socialization and input has been garnered from business partners to ensure effective exposure and alignment is in place across all initiatives.
Manage internal/external agency and partner relationships to ensure clear communications in briefing process and throughout campaign development and execution, while building strong, trusting relationships across the organization to support overall team objectives.