manager, loyalty marketing
About The Position
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. As a manager, loyalty marketing, you will play a critical role in shaping and executing go-to-market strategies for our Starbucks Rewards program – bringing loyalty initiatives to life in ways that deepen engagement and drive measurable impact. We’re looking for a strategic, results-driven marketer with strong campaign instincts who can translate customer behavior into insight-led work. You will lead end-to-end marketing execution of loyalty initiatives while partnering cross-functionally to deliver seamless, high-quality experiences that strengthen long-term customer relationships.
Requirements
- 5–7+ years of experience in loyalty, CRM, lifecycle, or integrated marketing—preferably in retail, e-commerce, or consumer brands.
- Bachelor’s degree or equivalent experience.
- Demonstrated experience managing go-to-market strategies and executing multi-channel campaigns.
- Skilled in brief writing with a track record of aligning teams around a clear vision.
- Highly organized with strong project management skills; ability to manage multiple priorities and timelines.
- Experience partnering with external agencies and managing deliverables end-to-end.
Responsibilities
- Manage go-to-market strategy and execution for loyalty initiatives, including promotions, offers, games, and experiences, ensuring alignment to broader business goals.
- Own end-to-end campaign delivery, from intake and strategy through briefing, execution, and performance readout.
- Develop clear, strategic marketing briefs that align cross-functional teams around objectives, target audience, messaging, and positioning.
- Partner across marketing, digital, analytics, operations, and finance to bring initiatives to market with excellence and precision.
- Manage timelines, dependencies, and stakeholders to deliver complex campaigns in a fast-paced environment.
- Continuously evolve the loyalty experience by staying ahead of industry trends, customer expectations, and competitive benchmarks.
- Collaborate with external partners and agencies to execute campaigns and enhance program capabilities.
Benefits
- medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
- short-term and long-term disability
- paid parental leave
- family expansion reimbursement
- paid vacation from date of hire
- sick time (accrued at 1 hour for every 25 hours worked)
- eight paid holidays
- two personal days per year
- 401(k) retirement plan with employer match
- discounted company stock program (S.I.P.)
- Starbucks equity program (Bean Stock)
- incentivized emergency savings
- financial well-being tools
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
- student loan management resources
- access to other educational opportunities
- backup care
- DACA reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Manager
