Membership & Loyalty Marketing Manager

Guardian Life Insurance•New York, NY

1d•$82,770 - $135,975•Hybrid

About The Position

The Membership & Loyalty Marketing Manager supports Guardian’s Membership & Loyalty function within the Marketing organization. This role program‑manages complex, integrated marketing initiatives and partner activations that strengthen Guardian’s membership value proposition and contribute measurably to engagement and loyalty outcomes—aligned with Guardian’s purpose to inspire well‑being in mind, body, and wallet. Reporting to the Head of Membership & Loyalty, this individual works independently with broad direction and applies seasoned judgment to manage campaigns, partnerships, and communications from concept through execution. The role partners closely with business line marketers, functional marketing teams, and internal agency partners to activate campaigns across channels and deliver clear performance insights. This position acts as a hub and multiplier, ensuring initiatives are coordinated, on‑strategy, and delivered with high quality.

Requirements

4–8 years of relevant experience in integrated marketing, campaign management, CRM, or loyalty‑related roles.
Demonstrated experience leading complex, cross‑functional marketing initiatives end‑to‑end.
Strong familiarity with CRM, lifecycle marketing, and campaign analytics; ability to connect tactics to engagement outcomes.
Advanced project management skills; prior experience using Workfront or similar tools preferred.
Experience in financial services, insurance, or other regulated industries preferred.
Experience supporting or operating a membership, loyalty, or engagement program preferred.
Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
Must be legally authorized to work in the United States, without the need for employer sponsorship.

Nice To Haves

Prior experience using Workfront or similar tools preferred.
Experience in financial services, insurance, or other regulated industries preferred.
Experience supporting or operating a membership, loyalty, or engagement program preferred.

Responsibilities

Independently program‑manage complex membership and loyalty campaigns from initiation through delivery, ensuring alignment to defined objectives, audiences, timelines, and success metrics.
Architect and manage campaign journeys across content, channels, and touchpoints, applying best practices from loyalty, CRM, and cross‑industry engagement models.
Lead Workfront‑based campaign planning, tracking milestones, dependencies, and approvals to ensure on‑time delivery.
Serve as the primary day‑to‑day point of contact for cross‑functional marketing teams, internal agency partners, and select external partners, ensuring clarity, momentum, and accountability.
Lead regular working sessions and status reviews, identifying risks early and recommending practical solutions to keep initiatives on track.
Partner with creative, channel, CRM, and digital teams to translate campaign strategy into executable plans, briefs, and deliverables.
Build working knowledge of member segments, behaviors, and business priorities to inform campaign relevance and effectiveness.
Partner with measurement and digital teams to support tagging, testing, and optimization of campaigns and on‑site experiences.
Use performance data and feedback loops to recommend campaign refinements and future improvements.
Synthesize campaign plans, progress, and results into clear, concise updates for Membership & Loyalty leadership.
Contribute insights and recommendations that inform prioritization and next‑best actions for the portfolio of initiatives.