Engagement Marketing Manager - Banking & Loyalty

Block•San Francisco, CA

2d•$135,800 - $245,400•Remote

About The Position

The Cash App Engagement Marketing team builds deep, personalized relationships with our customers across their entire lifecycle, from sign-up through long-term habituation. We operate at the intersection of growth strategy, lifecycle execution, and product. Our work directly shapes how millions of customers discover Cash App, build daily habits with the product, and grow with us over time. We're looking for an Engagement Marketing Manager focused on deepening customer engagement across our ecosystem of products and driving banking adoption. This isn't a traditional lifecycle marketing role. It's about designing and owning the multi-quarter programs that decide whether millions of customers go deeper with Cash App: a modern loyalty program, the benefit-messaging systems that tie our spending, savings, and lending products into one coherent customer story, and the broader portfolio of incentives and offers that bring customers further into our banking products. These are strategic, multi-quarter bets, and this role owns the marketing strategy behind them. The shape of engagement marketing is changing fast. Personalization, AI decisioning, and in-app surfaces are reshaping how the work gets done, and this role sits at the front of that change, with the strategic surface area to define what next-generation customer programs look like in this new era. We're especially interested in people who've driven growth for banking, card, or other financial services products. What matters most is the ability to think in programs and frameworks, the customer instinct to design something that genuinely deepens engagement, and the analytical rigor to size opportunities and prove impact.

Requirements

5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, loyalty / rewards programs, or a consumer-facing analytical role in a B2C tech environment
Experience designing and running multi-quarter programs end-to-end, strategy through measurable impact, not just campaign execution
Strong analytical self-sufficiency. You can size an opportunity, build an impact model, and diagnose a program from first principles. Experience with data modeling or opportunity sizing frameworks required; proficiency with SQL and data visualization platforms (e.g. Tableau, Looker, Mode)
Experience designing programs around incentives, benefits, thresholds, or eligibility-based mechanics, and measuring incremental impact rigorously
Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Strong experimentation muscle. You know when to test, when to scale, and how to apply learnings systematically across a program portfolio
Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team
Clear, structured, takeaway-first communication. You can translate complex strategy decisions into crisp recommendations for senior leadership
Experience driving growth or engagement for banking, card, or other financial services products specifically

Nice To Haves

Background in loyalty, rewards, or customer programs at B2C scale
Experience designing benefit- or threshold-based engagement systems (e.g., status tiers, milestone rewards)
Familiarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare)
Background in business operations, growth strategy, or consumer analytics. Someone who is naturally fluent in frameworks and impact models

Responsibilities

Own the marketing strategy and outcomes for deepening engagement across our products and driving banking adoption, end-to-end. Define the opportunity landscape, design the strategy, and deliver against measurable business impact across retention and gross profit
Design and run multi-quarter programs, including the benefit-messaging systems that connect our spending, savings, and lending products, and the portfolio of incentives that compound customer value
Partner with Product on offers, eligibility-based prompts, and other levers where execution lives across teams. Bring the marketing lens and strategic framing to that work, even when you don't directly own the surface
Build an opportunity framework for your area: eligible audiences, threshold cohorts, benefit-by-benefit sizing, contextual trigger mapping
Run rigorous experimentation across the highest-leverage levers (audience segmentation, threshold messaging, benefit positioning, incentive design) and apply insights systematically across the program portfolio
Self-serve performance analysis: sizing programs, building impact models, and diagnosing what's working without reliance on dedicated analytical partners. Data modeling intuition and opportunity sizing are core to this role
Push the frontier on AI decisioning and automation, and help define how customer programs evolve as AI moves further into the comms decisioning layer
Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them. Own the marketing point-of-view across the entire product deepening and banking adoption portfolio