manager, loyalty marketing

Starbucks Coffee Company • Seattle, WA

1d • $112,900 - $169,500 • Hybrid

About The Position

As a manager, loyalty marketing, you will play a critical role in shaping and executing go-to-market strategies for our Starbucks Rewards program – bringing loyalty initiatives to life in ways that deepen engagement and drive measurable impact. We’re looking for a strategic, results-driven marketer with strong campaign instincts who can translate customer behavior into insight-led work. You will lead end-to-end marketing execution of loyalty initiatives while partnering cross-functionally to deliver seamless, high-quality experiences that strengthen long-term customer relationships.

Requirements

• 5–7+ years of experience in loyalty, CRM, lifecycle, or integrated marketing—preferably in retail, e-commerce, or consumer brands.
• Bachelor’s degree or equivalent experience.
• Demonstrated experience managing go-to-market strategies and executing multi-channel campaigns.
• Skilled in brief writing with a track record of aligning teams around a clear vision.
• Highly organized with strong project management skills; ability to manage multiple priorities and timelines.
• Experience partnering with external agencies and managing deliverables end-to-end.

Responsibilities

• Manage go-to-market strategy and execution for loyalty initiatives, including promotions, offers, games, and experiences, ensuring alignment to broader business goals.
• Own end-to-end campaign delivery, from intake and strategy through briefing, execution, and performance readout.
• Develop clear, strategic marketing briefs that align cross-functional teams around objectives, target audience, messaging, and positioning.
• Partner across marketing, digital, analytics, operations, and finance to bring initiatives to market with excellence and precision.
• Manage timelines, dependencies, and stakeholders to deliver complex campaigns in a fast-paced environment.
• Continuously evolve the loyalty experience by staying ahead of industry trends, customer expectations, and competitive benchmarks.
• Collaborate with external partners and agencies to execute campaigns and enhance program capabilities.

Benefits

• medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
• short-term and long-term disability
• paid parental leave
• family expansion reimbursement
• paid vacation from date of hire
• sick time (accrued at 1 hour for every 25 hours worked)
• eight paid holidays
• two personal days per year
• 401(k) retirement plan with employer match
• discounted company stock program (S.I.P.)
• Starbucks equity program (Bean Stock)
• incentivized emergency savings
• financial well-being tools
• 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
• student loan management resources
• access to other educational opportunities
• backup care
• DACA reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Manager