Senior Manager, Global Loyalty Marketing (Lifecycle)

IHG•Atlanta, GA

3h•$115,000 - $135,000•Hybrid

About The Position

The Senior Manager, Global Loyalty Marketing is responsible for leading strategy, development and activation of marketing planning, programs, products, promotions, and communications for assigned marketing initiatives across loyalty and partnerships. This role will work cross-functionally with our Loyalty and Partnerships Program Team to build marketing solutions that drive meaningful revenue and member engagement through owned, paid, and partner media channels.

Requirements

Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work related experience.
Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including commercial marketing, loyalty marketing, and/or partnership marketing.
Experience in people and team leadership, with a demonstrated ability to coach, develop, and motivate high-performing teams.
Experience with test-and-learn scenarios and planning matrices, execution in both on and offline channels.
Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
Ability to direct creative process (es) to build compelling messaging and creative concepts.
Experience in handling sensitive consumer data such as financial records a plus.
Experience with identifying marketing opportunities utilizing third party information.
Ability to translate observations into finding and business applications.
Extremely detail oriented, highly organized with excellent time management skills and a technical aptitude.
Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving.

Responsibilities

Serve as the lead for lifecycle marketing strategy and program management across always-on 1:1 communication to drive member engagement, retention, and incremental revenue.
Responsible for lifecycle roadmap development, driving marketing solutions and integrations tied to IHG key business priorities.
Owns cross-functional initiatives beyond lifecycle, as needed, partnering with key teams to align on priorities, develop solutions, and execution against business goals.
Monitor performance and champion continuous optimizations through deep understanding of loyalty, finance, and channel touchpoints.
Facilitate planning conversations with cross functional team members including Loyalty, Finance, and Analytics, to understand business needs and objectives and turn them into actionable marketing ideas.
Own and manage marketing budget, effectively allocating funds and conducting budget audits in partnership with business financial partners. Evaluate pro-forma and post-initiative/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns.
Manage external agency and partner relationships to ensure clear communications in planning process and throughout campaign development and execution, while building strong, trusting relationships across the internal organization to support overall team objectives.
Lead, coach, and develop marketing team members providing clear direction, prioritization, and performance management.