Manager, Digital Marketing, Loyalty

RBC•Toronto, ON

1d•Onsite

About The Position

As a member of the Digital Marketing team, you will help execute business strategies across public-facing digital channels and digital sales applications for client growth and retention as part of the Avion Rewards program. This team's mandate includes digital marketing, digital engagement, and digital acquisition strategies for the Avion Rewards program, in addition to collaboration with Avion Digital, Marketing & Business partners. The Manager will support the Senior Manager/Director in leading Avion public digital channel management, content management, technical builds, optimization, testing and capability development. In addition to strategy, design, development, and maintenance of the various Avion Email & public-facing digital properties, you will be responsible for working with key stakeholders to identify opportunities to deepen relationships, and drive engagement. You will manage reporting and insight generation for digital initiatives, as well as strategic channel recommendations.

Requirements

Bachelor’s degree or College diploma in Business/Marketing/Technology/Analytics
Typically, 5+ years of experience – or an equivalent combination of education and experience – in digital, related business functions, marketing or advertising
Committed team player, who values building and nurturing relationships to drive shared success.
Ability to influence partners in cross-functional working teams.
Comfort providing strategic input and presenting to senior business leaders.
Bias to action and to proactively recommending and implementing public-facing digital initiatives to drive sales and leads.
Curiosity about consumer behaviour and learning new business models and technologies.
Desire for continuous improvement.
Experience with web analytics reporting tools.
Solid knowledge of internet technologies, usability, accessibility, privacy.
Experience with Agile project methodology
Comfort with ambiguous situations and willingness to challenge traditional assumptions to drive business impact and a better client experience.

Nice To Haves

MBA/MMA/MsC
Product Owner experience and/or certification
Knowledge and understanding of digital sales funnels
Search Engine Optimization experience and knowledge
Google Analytics and Power BI experience, or experience with other digital analytics and reporting platforms
Working knowledge of Product Marketing principles, value proposition development and enhancement
Financial services experience
Working knowledge of design thinking and UX principles
Basic understanding of programmatic marketing
Technical skills, including: JavaScript, HTML 5 & CSS, design applications
Web standards and guidelines experience

Responsibilities

Serve as a SME for Avion digital channel initiatives.
Lead in campaign execution and marketing content excellence.
Plan and effectively manage partner emails to ensure overall program deadlines/goals are met.
Implement and maintain efficient email & landing pages processes and workflows.
Manage creative, copy and optimization of content for best results with support from A/B testing activities and tools.
Recommend and deliver great content, great tools, great forms and interactive experiences for email and related digital content.
Build relationships with DM&S, Product and Marketing partners to become a trusted advisor and a go-to digital SME.
Prepare weekly BAU copy briefs for copywriters
Manage email campaigns through JIRA tickets for marketing partners.
Ensure research insights, email results and program reporting are reviewed and discussed within the appropriate forums & cadence.
Proactively analyze email & web data for opportunities to optimize the client experience and increase engagement.
Provide best practice expertise and leverage internal impact and influence, tracking capabilities and industry and channel research to determine and optimize effectiveness of digital marketing campaigns.