Lifecycle Marketing Manager

HighlightTA • Madison, MS

22h • Remote

About The Position

As our Lifecycle Marketing Manager, you will focus on adoption, usage, and retention in addition to online review generation and management. Success in this role requires a strong emphasis on using data-driven insights and marketing automation tools in addition to being able to work with cross-functional teams including Sales, Customer Success, Revenue Operations, and Product.
At Neon One, we leverage AI to streamline routine work so our team can focus on delivering high-value, human-centered support. We expect an innovator’s mindset, with a willingness to explore how emerging tools can improve efficiency, insights, and overall customer experience.

Requirements

• 5+ years of experience in lifecycle or customer marketing in SaaS.
• Strong experience with marketing automation platforms (such as Pardot, Hubspot).
• Proven track record of generation leads on G2 and Capterra.
• Experience with Pendo or similar product usage analytics tools.
• Strong project management and communication skills.
• Strong analytical mindset with the ability to interpret performance data across the customer journey and communicate findings in a way that's clear, compelling, and actionable.
• Self-motivated; must be able to work in a fast-paced environment with autonomy.
• Experience leveraging AI and automation tools to improve efficiency and performance.

Responsibilities

• Develop and execute customer marketing programs that increase customer engagement, satisfaction, and expansion revenue and report on results.
• Optimize customer onboarding communications to accelerate time-to-value and ensure new customers feel supported and empowered.
• Analyze customer behavior and product usage data to identify segmentation and messaging for upsell and cross-sell opportunities.
• Work closely with the Customer Success team to identify gaps in product adoption and connect customers with educational materials.
• Partner with Sales and Customer Success to track renewal processes and improve retention rates through proactive engagement strategies.
• Build a customer reference program, ensuring Sales has access to enthusiastic client advocates for referrals.
• Support customer-focused events, including webinars, product training sessions, and community-building initiatives, to increase engagement and customer loyalty.
• Collaborate cross-functionally with Product Marketing, Customer Success, and Sales to align on customer needs and ensure marketing efforts are tailored to drive value and engagement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed