Lifecycle Marketing Manager

Koyfin•New York, NY

19h•Remote

About The Position

Koyfin is a fast growing fintech company building a powerful, intuitive analytics platform used by financial advisors and individual investors to research ideas, manage portfolios, and grow their businesses. We believe every investor deserves world-class research tools without the complexity or price tag of legacy platforms. Our impact so far: 🚀 One of the fastest-growing platforms for financial advisors, driven by product-led growth 🥇 Recognized by users as a top-rated investment solution on G2 🏆 Rated as the top research platform for user satisfaction in the Kitces survey, the largest survey in the advisor industry About the role Koyfin has achieved strong product-market fit and profitable growth. The next phase is about turning more of our top-of-funnel into activated, paying users and engaging the base we already have. As a Lifecycle Marketing Manager reporting to the CEO, you will own some of the highest leverage parts of the business: free user activation, lifecycle email marketing, in-app messaging, onboarding flows, expansion identification, and the experiments and lead scoring systems that power all of it. This role is for a product manager who thrives on ownership and execution in messy, data-driven problems. You will take ambiguous funnels, dig into the data, run experiments, make judgment calls, and work closely with executives and team leads to turn real user behavior into shipped product and shipped communications.

Requirements

You've done growth, lifecycle, or customer marketing PM work at a high-volume business, ideally Prosumer SaaS or Consumer
You've created and shipped lifecycle email programs and in-app messaging campaigns
You're analytical first. You think in funnels, cohorts, and decile scoring
You want to do the work, not manage a team doing it
You have experience automating parts of your own job
You're curious and ask "why is this number what it is" before anyone tells you to

Nice To Haves

experience in fintech, wealthtech, or a product with both free and paid tiers

Responsibilities

Map the full customer journey end to end, from signup to the moments that predict paid conversion, and then to the behaviors that signal long-term engagement
Quantify the breakages: where does the funnel leak, by how much, and against which user segments
Design and run experiments to address the largest breakages using the tools best suited to each opportunity, including in-app prompts, email, onboarding redesign, pricing prompts, and feature surfacing
Own the full lifecycle communication stack: email, in-app messages, push, tooltips, empty states, upgrade prompts, and win-back campaigns
Define success with clear KPIs, track them on a regular cadence, and keep the team aligned around them
Use AI aggressively for lifecycle copy, segmentation, lead scoring, alerts, and personalization