Lifecycle Marketing Manager

PartsSource • Cleveland, OH

1d • Hybrid

About The Position

The Field & Events Manager is a builder role responsible for owning and scaling PartsSource’s field marketing and event strategy end-to-end. This includes live events, webinars, and account-based programs designed to drive pipeline across Enterprise and Key Account segments. You will sit at the intersection of pipeline generation and relationship-building—designing scalable event programs, managing execution, and delivering measurable revenue impact through high-quality customer engagement.

Requirements

• 3–6+ years of experience in field marketing, event marketing, or demand generation
• Proven track record of driving measurable pipeline through events and webinars
• Strong project management skills managing complex, multi-channel programs
• Experience working closely with sales teams to align on pipeline goals
• Data-driven mindset with ability to analyze and optimize performance
• Experience with CRM, marketing automation, and event platforms (Salesforce, Marketo, ON24, Cvent)
• Legal authorization to work in the U.S. is required.

Nice To Haves

• Experience in healthcare, SaaS, or B2B technology environments
• Familiarity with ABM strategies and account-based event targeting
• Experience managing event budgets and vendor relationships
• Experience scaling programs and building processes from scratch

Responsibilities

• Own the full field marketing and event portfolio from strategy through execution and ROI measurement
• Design scalable, repeatable event playbooks across executive roundtables, conferences, and partner events
• Build and manage an integrated event calendar aligned to pipeline goals and segment priorities
• Develop sponsorship and partnership frameworks to expand market reach
• Lead webinar strategy and execution including topic development, speaker coordination, and promotion
• Manage webinar platforms and optimize performance across attendance, engagement, and conversion
• Partner with content and lifecycle teams to extend webinar content across the funnel
• Continuously refine digital event formats to improve pipeline outcomes
• Develop pre-, during-, and post-event engagement strategies aligned to sales priorities
• Integrate ABM targeting into event programs to maximize impact on high-value accounts
• Partner closely with Enterprise and Key Account sales teams to drive qualified opportunities
• Ensure strong alignment between event execution and pipeline conversion
• Own event performance reporting including pipeline sourced, influenced, and ROI metrics
• Track webinar KPIs including attendance, engagement, MQL generation, and conversion
• Optimize channel mix and event investments based on pipeline contribution and ROI
• Drive continuous improvement across vendors, logistics, and operational processes

Benefits

• Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!)
• Career and professional development through training, coaching and new experiences.
• Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.
• Inclusive and diverse community of passionate professionals learning and growing together.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed