Manager, Lifecycle Marketing

Loblaw Companies Limited•Toronto, ON

1d•$80,000 - $110,000

About The Position

PC Financial is seeking an experienced and strategic Manager, Lifecycle Marketing to lead the planning, optimization, and implementation of sophisticated CRM strategies that foster customer acquisition, engagement, retention, and loyalty. This role reports directly to the Senior Manager, Lifecycle Marketing and is an opportunity for a bold, curious, and analytical marketer to build and execute end-to-end strategic lifecycle marketing campaigns designed to grow and retain the customer base. The role requires a results-oriented, customer-centric leader with a proven track record of delivering best-in-class customer journeys. The individual will leverage advanced segmentation and personalization across various lifecycle channels, including email, SMS, in-app messaging, and on-site placements. Collaborating with both internal and external partners, the Manager will execute integrated customer marketing campaigns with a strong focus on highly personalized, data-led triggers to help the business achieve its strategic goals.

Requirements

University degree with a specialization in Marketing, Business, Commerce, or an equivalent field.
4-6 years of progressive experience in lifecycle marketing, product marketing, digital marketing, or growth marketing, with a strong focus on strategic planning and hands-on execution of multi-channel digital-first promotional campaigns.
Proven track record of developing and implementing complex customer journeys across multiple touchpoints, including email, SMS, in-app messaging, and on-site experiences.
Experience launching digital products or features, ideally in a regulated or trust-based category (e.g., financial services, health, retail loyalty programs).
Strong understanding of lifecycle funnels and CRM principles (segmentation, personalization, triggered journeys, experimentation).
Tech-savvy with hands-on experience leveraging marketing automation software and CRM platforms (e.g., Moengage, Salesforce Marketing Cloud, Braze, Iterable) and a keen interest in emerging marketing technologies.
Proficiency in using analytics platforms (e.g., GA4, Tableau, Adobe Analytics) to define KPIs, build dashboards, and extract actionable insights.
SQL (BigQuery is a plus).
Analytical nature with the ability to understand "the why," identify opportunities, and suggest creative solutions for complex problems.
A highly strategic and creative mindset with proven experience in assessing and drawing insights from business data, research studies, and campaign analytics to optimize performance and execute on innovative opportunities.
Exceptional written and verbal communication skills, including strong executive-level storytelling and presentation abilities.
Highly meticulous and organized with excellent time management skills, capable of managing, prioritizing, and delivering multiple projects and assignments effectively in a fast-paced environment.
Demonstrated ability to work with multiple stakeholders, build strong relationships, and influence cross-functional teams to deliver impactful marketing programs.
A collaborative, self-directed problem-solver with a strong test-and-learn mindset and high standards for QA and flawless content delivery.

Nice To Haves

Familiarity with privacy and regulatory considerations (e.g., CASL requirements, PII handling) is considered a strong asset.

Responsibilities

Own and champion the end-to-end lifecycle marketing strategy across various digital properties and customer segments, with a focus on acquisition, onboarding, engagement, retention, and reactivation.
Develop and implement innovative lifecycle campaigns, proactively identifying critical trigger points and opportunities throughout the entire customer journey to drive measurable business impact.
Identify and prioritize high-impact lifecycle initiatives using deep customer insights, funnel performance analysis, and alignment with product and business roadmaps.
Lead the build, optimization, and continuous improvement of customer journeys across multiple channels, including email, push notifications, in-app messaging, and on-site placements.
Direct campaigns and projects from ideation through to execution, collaborating with internal counterparts and external agency partners (e.g., creative, translation, legal, finance) to ensure detailed, high-quality, and compliant campaign delivery.
Write clear, strategic briefs that guide internal and external teams to develop and deliver strong, data-driven lifecycle marketing programs.
Partner closely with channel teams to execute campaigns and continuously enhance performance through structured testing, iteration, and A/B/multivariate experimentation around messaging, targeting, creative, and timing.
Lead lifecycle marketing efforts for new features, products, and experiences across Loblaw's enterprise ecosystem, from positioning and messaging through to launch planning and execution.
Translate complex products, services, and features into clear, compelling, and compliant customer-facing value propositions that resonate with target segments.
Develop comprehensive launch briefs, campaign plans, channel strategies, and internal communications to ensure strong cross-functional alignment and successful market adoption.
Lead collaborative efforts with diverse internal teams including Product, Design, Engineering, PR, Legal/Compliance, and enterprise marketing partners.
Manage multiple workstreams concurrently, ensuring clear accountability, delivery excellence, and strong stakeholder alignment from ideation through execution.
Provide executive-ready updates on lifecycle performance, campaign impact, and key growth initiatives, articulating insights and strategic recommendations effectively.
Define robust KPIs and establish comprehensive measurement plans for all lifecycle programs and product launches.
Analyze digital marketing performance using advanced analytics tools, translating complex data into actionable insights and strategic recommendations that drive conversions and business growth.
Track and report on key acquisition and retention metrics, maintaining dashboards and leading performance reviews for internal stakeholders.
Oversee the implementation and monitoring of tracking and enhanced conversion setups to ensure accurate attribution and performance measurement across all campaigns.
Promote and share campaign successes and key learnings across internal teams to foster a culture of continuous improvement and data-driven decision-making.