Lifecycle Marketing Manager

tastylive • Chicago, IL

3h • Hybrid

About The Position

We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from acquisition through retention. You'll drive trading account growth and sustained engagement through data-driven, personalized campaigns across email, SMS, push, and in-app messaging. You'll lead a team and collaborate cross-functionally with Marketing, Product, Analytics, Creative, and Compliance to deliver on shared business KPIs.

Requirements

• 5-7 years of lifecycle marketing experience building and scaling lifecycle programs
• 3+ years of people management experience
• Expert-level proficiency with marketing automation platforms
• Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app)
• Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies
• Deep experience with customer segmentation and personalization at scale
• Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes
• Strong project management skills managing multiple concurrent campaigns
• Excellent communication and presentation skills
• Experience collaborating with Product, Analytics, Creative, Tech Ops, and Compliance
• Demonstrated ownership mindset with ability to execute end-to-end with autonomy

Nice To Haves

• Background in fintech, trading platforms, or financial services
• Experience in regulated industries (FinTech, Wealth Management)
• Knowledge of FINRA and SEC marketing requirements

Responsibilities

• Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value
• Own acquisition, activation, engagement, retention, and win-back targets across the customer journey
• Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging
• Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage
• Manage marketing automation platforms and ensure seamless integration with our tech stack
• Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance
• Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership
• Use data analytics tools to derive actionable insights and drive continuous improvement
• Build sophisticated customer segmentation and personalization strategies at scale
• Lead and mentor a team of up to 3 lifecycle marketing professionals
• Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals
• Work with Creative to develop compelling messaging and assets that resonate with traders
• Coordinate with Compliance to ensure all communications meet regulatory requirements
• Present channel strategy and campaign results to cross-functional partners and executive leadership

Benefits

• Performance Bonuses
• Stock Purchase Options
• Medical/Vision/Dental Benefits
• 401k Plan
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
• 10 Paid Sick Days
• Gym Membership Reimbursement
• Commuter Benefits
• Pet Insurance
• Wellness & Mental Health Programs
• Charitable Donation Matching
• Two Paid Volunteer Days Off
• Daily catered lunch when in the office
• Full kitchen with snacks and beverages
• In-building gym
• Shuttle to/from Metra

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed