Lifecycle Marketing Manager

Octave

10h•Remote

About The Position

We are looking for a strategic and data-driven Lifecycle Marketing Manager to own and optimize the full patient journey — from lead nurture and onboarding through engagement, cross-sell, and retention. In this role, you will develop and execute personalized, multi-channel campaigns across email and SMS using Iterable, while leading a rigorous experimentation roadmap to continuously improve performance. You will partner closely with Data & Analytics, Clinical, Product, and Operations teams to build scalable, HIPAA-compliant lifecycle programs that deliver measurable business impact.

Requirements

Strong strategic and analytical thinking, with the ability to translate complex data into clear hypotheses, actionable insights, and business recommendations.
Deep expertise in lifecycle marketing strategy across the full funnel (nurture, onboarding, engagement, cross-sell, upsell, and retention).
Hands-on, proficient experience with Iterable. This person will be expected to build, execute, and optimize campaigns in Iterable.
Proven ability to design and manage experimentation roadmaps, including A/B testing, multivariate testing, and iterative optimization methodologies.
Experience directing creative decisions for lifecycle channels, including copy strategy, creative briefing, and performance-based iteration.
Strong cross-functional collaboration skills; ability to manage stakeholder expectations, influence without authority, and build alignment across diverse teams.
Familiarity with reporting and analytics tools such as Looker, Tableau, Amplitude, or similar.
Excellent written and verbal communication skills, including experience presenting strategy and results to senior leadership.
Working knowledge of HIPAA regulations and their implications for patient marketing communications.
Comfort using AI tools in day-to-day workflows, with a willingness to continuously rethink and improve how work gets done

Nice To Haves

Curiosity and openness to experimenting with new tools and approaches; prior experience with AI tools is a plus
Experience in a regulated industry, healthcare, behavioral health, or health-adjacent, strongly preferred.
Experience with AI-powered personalization, segmentation tools, or machine learning-informed campaign optimization is a plus.

Responsibilities

Own and drive the full lifecycle marketing strategy across all stages (lead nurture, onboarding, activation, engagement, cross-sell, and retention) ensuring each stage of the patient journey is intentional, personalized, and measurable.
Develop and execute lifecycle campaigns across email and SMS, leveraging Iterable to build and optimize automated journeys and always-on programs.
Lead a rigorous experimentation roadmap, including A/B and multivariate testing of messaging, creative, cadence, segmentation, and value propositions, to drive continuous performance improvement.
Define and own lifecycle KPIs, building reporting frameworks and sharing regular performance insights with marketing and cross-functional leadership.
Partner with the Data and Analytics teams to develop audience segmentation strategies, leverage behavioral signals, and integrate AI-driven insights to enhance personalization at scale.
Collaborate cross-functionally with Clinical, Product, Brand, and Operations teams to align lifecycle programs with broader business goals and patient experience standards.
Direct creative strategy for lifecycle channels, including briefing, reviewing, and optimizing copy and design to ensure brand consistency and message effectiveness.
Ensure all lifecycle marketing programs are developed and executed in compliance with HIPAA regulations and applicable federal and state laws, partnering with Legal and Compliance as needed.
Build and maintain lifecycle process documentation, campaign playbooks, and training materials, publishing these on appropriate internal platforms.
Evaluate and manage lifecycle marketing technology partnerships, making recommendations for optimization and scaling of the tech stack.
Collaborate with clinical operations to ensure seamless communication and roll out of new policies to our clinical network, including welcome emails and training materials
Leverage AI tools as a core part of daily work (drafting, research, iteration) to improve efficiency, quality, and decision-making