Lifecycle Marketing Manager, Campaign Strategy & Execution

Notion•San Francisco, CA

28d•$190,000 - $220,000•Onsite

About The Position

Notion is seeking an experienced Lifecycle Marketing Manager to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion. The role owns campaigns end to end, from translating business and customer opportunities into strategy and defining audiences and journeys to coordinating creative and technical production, launching across email and in-product channels, and measuring incremental impact. This position combines strategic judgment with hands-on execution. The manager partners with Lifecycle Marketing, Product Marketing, Product Growth, Data Science, Marketing Operations, creative partners, and other cross-functional teams. The role is an independent campaign owner who takes work from an ambiguous opportunity through a high-quality, measured launch. It owns campaign strategy, execution, cross-functional delivery, and performance analysis; it is not primarily a Customer.io architecture or incident-response role, intake coordination role, or production-only role. The position may be based in Notion’s San Francisco or New York City offices. Employees work in the office on Mondays, Tuesdays, and Thursdays (Anchor Days).

Requirements

Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution.
Track record of independently leading complex, cross-functional campaigns at meaningful scale.
Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention.
Hands-on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing Cloud.
Strong audience segmentation, personalization, experimentation, and campaign-measurement skills.
Ability to use data to prioritize opportunities, evaluate results, and change strategy.
Excellent project leadership, including clear briefs, dependable execution, proactive risk management, and crisp stakeholder communication.
Strong editorial and customer judgment, with a focus on useful, relevant messages rather than maximizing message volume.
Comfort operating in a product-led, highly cross-functional environment with incomplete information.
8+ total years of relevant and transferable experience.

Nice To Haves

Working knowledge of SQL or self-serve analytics.
Experience with B2B or product-led growth, product telemetry, in-product messaging, or AI-assisted campaign workflows.

Responsibilities

Independently lead a portfolio of launch, one-off, and evergreen lifecycle campaigns, with clear prioritization and predictable delivery.
Translate product launches, lifecycle moments, and business priorities into objectives, audiences, journeys, channel plans, and success metrics.
Develop campaigns across onboarding, activation, adoption, collaboration, monetization, retention, and resurrection.
Own audience creation, campaign build, QA, localization, launch readiness, and post-campaign analysis across email and in-product messaging.
Audit existing programs and recommend which to maintain, improve, rebuild, or retire; lead the rebuild of priority onboarding or adoption journeys.
Develop testable hypotheses and use segmentation, personalization, holdouts, and A/B tests to measure incremental impact.
Connect campaigns to customer and business outcomes such as activation, product adoption, collaboration, conversion, retention, and qualified sales outcomes.
Coordinate cross-functional dependencies across Product, Engineering, Data Science, Product Marketing, Marketing Operations, Demand Generation, Sales, and external partners.
Create templates, playbooks, and reusable operating patterns to improve campaign quality and velocity.
Enable cross-functional partners to execute effectively while maintaining Lifecycle’s strategic, customer-experience, and quality standards.
Establish an operating rhythm for campaigns and consistent briefs, segmentation standards, QA, launch-readiness checks, and post-campaign readouts.
Demonstrate measurable incremental movement in a product or business outcome and create capacity for senior Lifecycle teammates to focus on systems architecture, journey strategy, personalization, and modernization.