Marketing Consultant - Campaign Strategy and Execution

KeyBank • Brooklyn, OH

7d • $63,000 - $96,000 • Hybrid

About The Position

The Campaign Strategy and Execution (CS&E) Delivery Team implements targeted 1:1 marketing programs across channels including email, SMS, push, inbound, and direct mail. The Marketing Consultant partners with Key’s IT department (KTOS), Marketing Technology teams, and Line of Business partners to maintain and enhance data, marketing technology, and campaign management environments.

This is a highly data-driven and technical role focused on using advanced analytics, data modeling, and programming skills to optimize campaign performance. The consultant uses query-based tools to extract, transform, and analyze data; designs scalable workflows; and supports cloud-based platforms such as Adobe Experience Platform and Adobe Journey Optimizer. The position is based at 4910 Tiedeman Road in Brooklyn, Ohio, with a mobile arrangement that includes working in the office three days a week.

The position offers an annual base salary range of $63,000 to $96,000, with eligibility for incentive compensation that may include production, commission, and/or discretionary incentives. It is not eligible for employment visa sponsorship for non-U.S. citizens. KeyCorp is an Equal Opportunity Employer and provides consideration without regard to legally protected characteristics. Reasonable accommodations for qualified applicants with disabilities or disabled veterans may be requested by contacting [email protected].

Requirements

• Bachelor’s degree in IT, MIS, Data Analytics, or a related field, or equivalent experience.
• At least 2 years of experience with relational databases and SQL for data mining and analysis.
• Familiarity with JSON and translating it into SQL.
• Ability to work with AI in developing basic query functions.
• Experience with data analysis and building datasets for marketing or analytics use cases.
• Ability to communicate effectively with IT, Compliance, and Line of Business partners.
• Strong analytical and problem-solving skills, with a focus on data accuracy and integrity.
• Ability to design and implement efficient data workflows.
• Collaborative mindset and proven relationship-building skills across technical and business teams.
• Desire to learn new tools and approaches, with flexibility to think creatively when solving technical challenges.

Nice To Haves

• Familiarity with campaign management tools; Adobe suite preferred.

Responsibilities

• Partner with Marketing Technology and Line of Business teams to translate business objectives into data-driven strategies and executable campaigns.
• Perform hands-on coding for data extraction, mining, transformation, and analysis across multiple platforms.
• Design and implement scalable, repeatable processes for campaign operations and audience builds.
• Troubleshoot and debug complex data workflows, integrations, and campaign logic.
• Document campaign design, data flows, and technical procedures for compliance and audit readiness.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level