Lifecycle Marketing Manager

Fullbay•Phoenix, AZ

9d•$86,601 - $100,000•Remote

About The Position

Fullbay is seeking a Lifecycle Marketing Manager to design, execute, and optimize the programs that drive engagement and conversion throughout the marketing funnel. This role focuses on leveraging Marketo and complementary marketing tools to create automated, data-driven journeys that convert leads into customers and re-engage existing audiences. You’ll lead the development of nurture campaigns, build and optimize conversion experiences, and collaborate closely with teams across Marketing, Sales, and RevOps to ensure every touchpoint delivers measurable impact. This is a hands-on, strategic position ideal for a marketer who thrives at the intersection of technology, content, and performance — transforming lifecycle insights into campaigns that drive real results.

Requirements

Bachelor’s Degree in marketing, business, or related field.
4–7+ years of experience in B2B SaaS marketing, with a focus on lifecycle, demand generation, or email marketing.
Hands-on experience using Marketo (or similar platform) to build, launch, and optimize email campaigns.
Strong understanding of funnel metrics, segmentation, and conversion optimization.
Experience with landing pages and lead capture tools (e.g., Unbounce, OptinMonster, or similar).
Demonstrated ability to analyze campaign data and identify opportunities to improve performance.
Proficiency in A/B testing and iterative campaign improvement.
Excellent written communication skills, attention to detail, and QA rigor.
Collaborative mindset and ability to work cross-functionally across marketing, sales, and operations teams.
Demonstrated experience using AI tools (e.g., ChatGPT, Claude, or similar) in day-to-day marketing workflows
Ability to use AI to increase speed without sacrificing quality or accuracy
Strong judgment in editing, refining, and validating AI-generated content
Experience using AI for:
Copywriting and editing
Campaign ideation
QA support
A/B testing variation
Proven ability to build and send emails with a high degree of accuracy and QA rigor
Strong attention to detail across formatting, links, segmentation, and campaign setup
Experience catching and resolving errors before campaigns are deployed
Leverage AI tools where appropriate to accelerate execution, while maintaining full responsibility for accuracy, QA, and final campaign quality.
Comfortable working in a fast-paced environment with shifting priorities
Ability to execute quickly without sacrificing quality
Demonstrated ability to handle rapid turnaround requests
Deep, hands-on experience with Marketo (or similar platform), including:
Smart lists and segmentation logic
Campaign flows and triggers
Email build and QA
Ability to troubleshoot issues without heavy reliance on others
Self-starter who takes ownership of deliverables and follows through to completion
Comfortable making decisions and moving work forward independently
Strong ability to project manage, keeping tracking of multiple requests with different deadlines
Can communicate clearly as projects progress
Knows when to ask for help—but does not rely on constant direction

Responsibilities

Email Campaign Execution
Build, QA, and deploy email campaigns in Marketo with high accuracy and minimal oversight
Ensure all campaigns meet quality standards, including:
Visual consistency and formatting
Functional links and proper tracking (UTMs)
Accurate audience segmentation and targeting
Clean text and HTML versions
Execute rapid-turn and same-day email requests when needed
Ownership & Speed
Manage multiple campaigns simultaneously while meeting tight deadlines
Quickly implement feedback and revisions, often within hours
Own campaigns end-to-end—from build through deployment—without requiring step-by-step direction
Marketo & Audience Management
Build and manage smart lists, segmentation, and campaign logic in Marketo
Ensure precise audience targeting aligned with campaign objectives
Troubleshoot and resolve issues independently within Marketo programs
Lifecycle Marketing & Campaign Strategy
Design and execute nurture programs aligned to buyer journey stages
Develop lifecycle strategies to engage, convert, and re-engage leads
Partner with RevOps to improve lead scoring, segmentation, and attribution
Cross-Functional Collaboration & Ideation
Act as a key contributor across Marketing, Sales, and RevOps
Proactively bring forward ideas for:
Email campaigns and messaging
Lead generation strategies
Marketing automation improvements
Funnel optimization
Optimization & Performance
Run A/B tests across emails, landing pages, and CTAs
Analyze campaign performance and continuously improve results
Apply data-driven insights to refine targeting, messaging, and timing
AI-Driven Execution & Workflow Optimization
Leverage AI tools (e.g., ChatGPT, Claude) to accelerate:
Email drafting and iteration
Subject line and CTA testing
Campaign ideation and content variations
Use AI to support:
QA checks (formatting, inconsistencies, errors)
Copy refinement and clarity
Generation of A/B testing variations
Build repeatable, AI-assisted workflows to improve execution speed and consistency
Critically evaluate AI outputs and ensure all deliverables meet Fullbay quality standards
Continuously explore and implement new AI tools to improve marketing efficiency and performance
Adheres to all confidentiality and compliance regulations.
Performs other duties as assigned.