Lifecycle Marketing Manager, Ecommerce (Contract)
Life360
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Posted:
August 18, 2023
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Remote
About the position
We are seeking a passionate and data-driven Lifecycle Marketing Manager, Ecommerce who will support the strategy and execution of marketing campaigns to acquire, engage, and retain Tile customers. This will be a high-impact role managing email, push notifications, in-app, and sms communications that are seen by our millions of customers. The role also involves reporting on campaign metrics, making actionable recommendations based on data, and partnering closely with cross-functional teams to create delightful customer experiences.
Responsibilities
- Drive end-to-end cross-channel (email, in-app, sms, push) marketing campaign process
- Contribute to forecasting, reporting, and strategy adjustments to ensure revenue targets are hit
- Partner cross-functionally to ensure planned initiatives meet deadlines and are ready for seamless launch
- Test marketing campaigns with test engineering and marketing QA teams
- Build campaigns leveraging email, in-app, and push notifications in the Braze marketing engagement platform
- Work with the creative and development teams to make copy and design edits optimized for user experience and results
- Aggregate, summarize, and share campaign results with clear insights and takeaways
Requirements
- Experience with DTC ecommerce environments highly preferred
- A hustle "can-do" attitude with a growth mindset
- Experience with Google Analytics preferred
- Bachelor's degree or equivalent
- At least 4+ years of marketing experience
- Knowledge of digital marketing platforms (Braze preferred)
- Effective time management, creative, analytical, and organizational skills
- Strong in data analysis and making data-driven decisions
- Strong communicator who excels in fast-paced and collaborative environments
Benefits
- Remote work environment
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO, 13 company-wide days off throughout the year & paid Holiday Shutdown
- Learning & Development programs
- Equipment, tools, and support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
- Mission-driven culture with shared values
- Commitment to diversity and inclusion
- Equal opportunity employer
- Encouragement for people of all backgrounds to apply