Lifecycle Marketing Manager, Campaigns

Spring Health•New York, NY

9h•Hybrid

About The Position

Spring Health is hiring a Lifecycle Marketing Manager, Campaigns to execute and optimize the seasonal campaigns, education programs, and adoption initiatives that drive member engagement across our B2B2C experience. This role is responsible for the hands-on execution and continuous improvement of campaign programs, translating strategy into high-quality, measurable lifecycle touch points. This role is ideal for a lifecycle marketer who is strong at execution, curious about data, and energized by turning complex member journeys into clear, compelling communications. You will work within established frameworks while contributing your own ideas, bringing rigor, creativity, and speed to campaigns that directly impact member wellbeing. This is a full time position on our team reporting to the Director, Lifecycle Marketing. This is a hybrid role with an expectation of 2–3 days/week in our NYC office located at 60 Madison Ave. Occasional travel may be required for team or company events/meetings.

Requirements

3–5+ years of experience in lifecycle, CRM, or growth marketing with a track record of executing multi-channel campaigns end-to-end.
Hands-on experience with lifecycle platforms such as Iterable, Braze, Customer.io, HubSpot, or SFMC.
Solid understanding of segmentation, personalization, and behavioral trigger logic in campaign builds.
Strong operational skills, comfortable managing multiple campaigns simultaneously with attention to detail and process discipline.
Comfortable working with data: pulling reports, interpreting performance metrics, and translating findings into clear recommendations.
Collaborative, communicative, and proactive, you close the loop, flag risks early, and don't wait to be asked.
Genuine care for member wellbeing and helping people get real value from a platform over time.

Nice To Haves

Experience in B2B SaaS, PLG, or B2B2C environments preferred.

Responsibilities

Own end-to-end execution of seasonal and thematic campaigns (e.g., mental health awareness moments, benefit year cycles, employer-benefit timelines), managing build, QA, scheduling, and deployment across channels.
Build and maintain email, push, and in-app communications for educational nurtures, newsletters, and care-modality spotlights, applying segmentation and personalization logic as directed.
Execute behavior-based and trigger-driven programs designed to increase feature activation, modality adoption, and repeat engagement, working within workflow architectures established by the Lead.
Monitor adoption programs for performance trends and surface optimization opportunities, flagging insights and recommending adjustments based on data.
Execute A/B and multivariate tests on messaging, subject lines, send timing, and segmentation within an experimentation roadmap; document results and contribute to learning synthesis.
Maintain campaign documentation, templates, and QA checklists that support consistent, high-quality launches across the team.
Ensure all outbound communications pass thorough QA for segmentation accuracy, personalization correctness, link validity, and deliverability.
Track and report on campaign KPIs including open rates, click rates, feature activation, educational content engagement, and downstream care outcomes.
Own post-campaign wrap-ups that capture results, learnings, and recommendations for future programs.

Benefits

Health, Dental, Vision benefits start on your first day at Spring.
Access to One Medical accounts
HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
Competitive paid time off policies including vacation, sick leave and company holidays.
Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents (at 6 months tenure).
Access to Noom, a weight management program
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.